I published an article on Webmaster.com a few days ago called "Small webmasters should transform their websites from utilitarian to service-oriented", analyzing the current situation of small webmasters and proposing ways to build service-oriented websites. Many netizens may have some impressions and resonance after reading the article. Below, I will explain in detail how to focus on small things and compete in the competition based on the Pig Shaoxing Tourism Network (www.yizhizhu.com) that I am currently building. The fierce online world has taken its place.
The overall positioning of the Yizhu website is a Shaoxing tourism network, which presents Shaoxing's characteristic attractions, leisure farms, tourist excursions and other different types of tourism and interesting self-guided tours to travelers in an all-round way.
So how do you stand out from the many travel websites? My basic idea is to be small, specialized and comprehensive.
Being small, I don’t compete with big travel websites. Big websites focus on famous attractions, so I’m going to find a new way to do small attractions that people don’t know much about but are fun and interesting, such as Shaoxing-specific ones. Hiking, farm stays, leisure trips to some interesting places, etc. These are usually found in local forums. I sort out the things in the forums and then search for relevant information online. I introduce the routes, tickets, meals, buying tourist souvenirs, etc. in detail, making it convenient for grassroots travel enthusiasts at a low cost. Travel efficiently.
Be professional, make interesting and good scenic spots very professional, so that I have what others don’t have, and I have the best when others have. For example, we have a certain farm here that is very distinctive, so we introduce the characteristics very professionally, and use ten points to cover the area. We edit and condense the relevant information ourselves, so that travel enthusiasts can have a panoramic view of the area and grasp the characteristics. It's clear at a glance.
To be comprehensive, the search for relevant and interesting places should be comprehensive, and no corner should be missed. Although you cannot cover everything at the beginning, you should perfect it step by step. For example, how to get there by bus, how to take the self-driving tour route, what are the special snacks or dishes there, what aspects need to be paid attention to, etc., so that everyone can fully understand the tourism characteristics and customs of the area.
After completing the above three points, even if you have not traveled to the area, your mind will be able to wander along with the introduction of the webmaster, and your body will not move but your mind will be far away...
The Yizhu website will be launched on May 1st, but the group number 84817112 has been opened. Travelers are welcome to join the discussion.