Let’s talk about the operating ideas and experience of local information stations. Now my main website is an information station in a medium-sized city. The positioning of Zhaoqing Information Port is local information release and city interaction. In the past, the positioning was not accurate, and there was no website. I could have developed a lot if I had the basic ideological quality to "persist", but I stopped for a while and ran to become a garbage station, which gave other opponents a chance. Now there are already similar information stations. There are ten of them, and one of them is a rising star. It is much better than similar information sites in terms of ranking, inclusion, and external links, so I spent a lot of thought on how to win among similar information sites. Details determine success or failure, and differences win customers! Just work in this direction.
A website is a product, and the target of the product is users, local users. This point is very important. It means that first of all, whether competitors are very different from local users in terms of local connections, personality, reach, etc. What about transformation? If so, congratulations, as long as you cooperate with and understand the local people's habits to build a website and increase the corresponding experience, you will be the winner before long! If there is no great differentiation, then operate according to the previous strategic plan of "Details determine success or failure, differences win customers".
Many webmasters are pursuing inclusion, but many webmasters do not know how to retain users. Retaining users and developing new users are common methods used by CEOs of several successful websites. Therefore, how long a website can be successful depends on This is very important!
First, only an experience that is truly suitable for local people will allow users to achieve word-of-mouth marketing. This requires actual offline surveys and then combined to create corresponding experiences. It seems that many citizens in my place purchase products online. I opened a personal idle auction so that they can get a platform of their own. Plus it is local, so it is not difficult for users to promote it!
The second is interaction. Interaction is very important and is also a major factor in retaining users. Regularly hold some local activities. If I am a tourist city, then I can organize my city circle to set corresponding conditions. These In the early stage of the organization, you must implement the website points system and do not collect money from them. This is another publicity method and it is very effective! You will get more in the future!
Therefore, a successful webmaster should not be so timid, but should be a little courageous. A stingy webmaster will always only develop a stingy website to a certain extent. If a stingy webmaster sees it now and you don’t agree with what I say, you can downvote it. However, after you have downvoted it, you can seriously think about your consistent style since you became a webmaster and what others have said about you! Now I am constantly thinking about how to maximize the user experience within a limited extent and retain all the users who come from Baidu!
Okay, if you are interested, you can check out my site. Now I invite webmasters who are local information stations or local websites to join the group China Local Webmaster Tianxia Alliance: Q group number: 84413730. Be sure to indicate: local webmaster
If you have a chance, I will continue to write. If you think it is understandable, please give it a thumbs up!