As the number of Chinese Internet users increases, China will move towards a new Internet era. Internet users in the new era don't just browse the web, they have better needs and goals, which has given rise to many communities. These communities first appeared in the form of forums, and now visiting forums has become a pastime for netizens. From Comsenz's 5d6d alone, more than 2,000 new forums are born every day, which shows its development speed!
For forums, it is recommended to choose cooperative promotion and theme promotion for alliance advertising optimization.
Cooperative promotion is highly practical for users. Since forums are generally comprehensive, the personnel needs are different. Almost all users will order or download related products as long as they need them. Website owners can share the cooperation brought by Baidu. Promotional revenue sharing.
Theme promotion is also more practical for forums. It can analyze the content of your website pages and put the Baidu bidding text links most relevant to the topic to the corresponding pages of the website. Forum users can generate bidding income by clicking on the text links, and the website owner can Receive corresponding commissions from Baidu. The theme laboratory, which is currently the hottest topic promotion, displays the latest developed functions and effects of Baidu theme promotion, and can customize the effects and colors, which can match your forum well and make your web page unique.
The following is the optimization of advertising placement: forum advertising is nothing more than placing it in three places: the homepage, topic list, and posts.
The best place to place the homepage is on the right side of the top of the website. Then I suggest placing an ad with a similar size of 960x60 between the forum categories. Finally, it is at the bottom of the website. Choose an ad appropriately for optimization.
The topic list is simple and easy to place. It is best to directly create a sidebar advertisement of 160x600 wide skyscraper, and then reasonably match the forum posts. Many forums use this size to optimize advertisements.
Of course, floor ads are chosen for in-post ads. It is better to place theme lab ads on the right side, better on the left side, and 728x60 ads on the top for best results.
Optimization does not mean cheating, so adopting reasonable optimization methods will produce different effects. I believe you will gain from optimization!
In addition, I wish Baidu Alliance will have better development in the future, and hope that more members can join the ranks of the alliance. There are you, me and him here, and it is wonderful because of us!
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