Who doesn’t want their website to be a good website for users and search engines? In fact, to achieve these points, everyone needs to make the following 9 improvements to the website. It doesn’t take too long and doesn’t cost too much. It requires too much skill, just make up your mind to execute it.
Make the following nine improvements to your website:
1. Attract spiders
The purpose of our website is to allow users to access it, but after all, very few people know the address of your website, so you need to rely on search. Then please attract spiders to crawl your website, use text instead of pictures and JAVA description language menus, add a lot of text descriptions and titles to the pictures, and use as few frames, flash, etc. as possible that hinder spiders from crawling. Coding, but also dispersing the keywords of the web page inside the web page, so that when search engines perform related searches, your website can get better rankings and be included in better directories.
2. Establish reasonable navigation
When designing the navigation bar of the website, a reasonable title and link description should be used. I personally think that "Beauty Plastic Surgery" in the navigation of www.mzeyes.com should be changed to "Eye Plastic Surgery", which is formulated for the hospital's business. Yes, you should formulate keywords based on the website itself, rather than blindly pursuing popular keywords.
3. The website layout must be reasonable
The layout of a website is the most direct thing that users come into contact with. Use unified colors, logos, coordinated navigation bars, titles and footers on the same page, and consistent link characteristics. This helps to engage viewers and prevent them from becoming confused about the website and losing interest in continuing to browse.
4. Ensure that all windows of the website can work normally
Many websites have added message boards or online customer functions, so it is necessary to ensure that these windows work properly.
5. Easy-to-understand language
Do you want to know who your potential customers are? Don’t confuse visitors because of too many professional terms on your website. In addition, most people who surf the Internet are in a hurry. They just want to get the information they want in the least amount of time. . Therefore, the web page needs to use simple language so that everyone can understand all the concepts as quickly as possible.
6. The website provides a search function
Add an on-site search function to your website and search for information on the site through a specific keyword. This can increase the stickiness of your website. It is not difficult at all to implement this function. There are many software programs that can solve it.
7. Regularly check the website for errors
What is the worst thing that can happen to a website? There is no information when opening the website or there is no content after links within the site, so it is best to check once a month to make sure there are no dead links on the website. In addition, you must also ensure that there are no spelling errors in the website content, that the HTML encoding of your website can be displayed normally in any browser version, and that your hosting provider is stable and reliable so that the website can continue to work normally. It does not cause unnecessary downtime.
8. Add site map
Provide search engines with a detailed site map of your site in text format. Each link in the map should point to every page on the site, preferably with a brief introduction to the content of each page. The site map is a good food to lure spiders to crawl.
9. Make your contact details very detailed
We must cherish every visitor on the website, so the specific contact information should be marked in a prominent position on the website. The contact information should include the company’s detailed address (PS: the more detailed the address, the more trusted the visitor will be), landline phone number and email address, etc. .