Anatomy of Internet Marketing:
Internet marketing is a kind of marketing method, but it is becoming more and more favored by the majority of enterprises because of its special advantages that are unparalleled by traditional marketing methods. They learn and practice while making full use of basic functions such as Internet "virtual hosts", trade BBSs, mailing lists, and search engines to quickly publish corporate product information, tap more customers, and conduct online marketing.
How do they do it?
1. Establish a corporate website
Only by building your own website can you achieve the purpose of promoting your company's products to the world on the Internet. The corporate website is the portal of the enterprise. It provides an information operation platform for the business operation of the enterprise. The enterprise forms a chain - supply and demand chain around this platform, and then achieves its marketing goals. No matter what the purpose of corporate website construction is, with the in-depth application of e-commerce, it is crucial for enterprises to reasonably arrange the content of the website.
2. Make full use of international trade BBS
There are many websites on the Internet that specialize in international trade, as well as professional websites in a certain industry. Most of these websites have bulletin boards through which everyone can publish various trade information about their own companies. Most of these websites can publish information for free, but they are time-sensitive. They use these free websites to continuously log in their product information in a timely manner.
3. Make full use of search engines
A search engine is a tool for quickly finding information on the Internet. As long as you enter the keywords of the product you are interested in, you can find a lot of relevant information, such as manufacturers, sellers, middlemen, and buyers related to the product around the world. Information and even technical data, etc., so that useful business information can be mined and potential customers who may use the company's products can be found. For example: search engine optimization (SEO) or SEM.
4. Make full use of email lists (E-mail lists)
How to improve user conversion rate:
After the website is built, it is just a vase without publicity. After spending a lot of money and time on publicity, the traffic will be there, but in the end, the revenue of the website is not proportional to the advertising cost of the website, and sometimes it will lose money. , at this time, I began to doubt the Internet, and from then on I became resistant to website planning or Internet marketing. This is a very bad phenomenon for enterprises! It is also a failure of our online marketers!
Here are a few suggestions for enterprise user conversion rates:
1. The integrity document places third-party certification in the most direct position of the website, which means that others can trust our site at first glance. Such as business licenses, awards and certifications issued by government departments, etc. There are also excellent cases that have been successful, and the huge benefits achieved by the other party in the cases should be highlighted.
2. If it is a sales-oriented website, then complete online payment functions are essential. The starting point for Alipay and various online banks is to provide users with convenient services. You can't just because the user has decided to purchase the product on your website, but cannot do so because of online payment.
3. Convenient and fast online consultation service. Users may encounter several problems when browsing your website, so online consultation that is very intuitive and easy to find is a must.
4. Differentiate users. Confirm the types of users through detailed market analysis, and then create entrances for different user groups on the website, analyze their current situation, psychology, characteristics, etc., and create corresponding introductory articles or pages.
5. The most direct interpretation of your website, telling users what kind of website it is, what it does, and what its advantages are.
6. Enterprises and blogs can allow users to obtain business information or record their own lives, thus giving them a sense of home! Effect testing in progress.
7. Clear and detailed product types, specific prices, contact information, etc. User convenience is the most important!
8. For product evaluations from old customers, you can refer to Taobao’s evaluation system! Improve users’ trust!
9. Think of yourself as a user and see if you are satisfied with the website? How to design cleverly to make a hesitant customer finally decide to buy on your website.
10. FAQ collection can reduce communication costs and increase trust!
11. Art. The registration page, whether the payment method is simple, the use of long-tail keywords, etc. Consider the user experience.
12. Interaction and user experience! Referring to mature foreign website models, there are too many ways to achieve interaction and user experience, which are not specific. But the effect may exceed your expectations!