If a website wants to be profitable, everyone will naturally think of traffic. Yes, traffic is the soul of a website and the key to website profitability, but the key is how to balance the relationship between recent traffic and fixed traffic. Recent traffic and fixed traffic are actually different promotion goals for a website in different development periods. When the website is first established, it is necessary to rely on recent traffic to promote the brand. After the website has been operating for a period of time, the accumulation of fixed traffic is the maturity of the brand. sign.
Five rules for recent traffic increases. When a website is first established, there will be no fixed traffic, except of course the traffic of the website builder itself. It can be said that the initial promotion of the website is to increase new traffic. So what are the methods to increase new traffic? The following five rules must be tried.
1. Be familiar with commonly used SEO. This is something that every webmaster must master. You don’t need to pursue SEO too much, but you must be familiar with some commonly used SEO methods. There is a lot of information on these methods on the Internet, and you can use some basic ones. , but don’t be too superstitious about SEO. Going too far may backfire.
2. It is necessary to create more high-quality website links. This method has the lowest cost and can play a long-term, lasting and stable role. However, website links are based on quality rather than quantity. Another way to increase website links is to leave traces of your website links on major sites. Please see clearly that I am just asking you to leave traces, not to post crazy spam posts or advertisements. A more common way is to leave your site link in a personal signature in a large forum.
3. Advertising exchange, which is a deformation of the link method. Don't think about making profits in the early stage of the site, so when you feel that exchanging links cannot attract more links, then please don't be stingy and take out your advertising position for exchange. Everything is for traffic, pay first and then reap the rewards.
4. Be able to use some tools. First of all, you must install the Alexa plug-in on your computer, and carefully watch your program files. You must make sure that each independent page has statistical code and analyze the incoming data regularly every day. Carefully check your program page, your information page, all program templates, and the addition of information. Have you performed keyword optimization? Regarding the creation of the page and the addition of information, what I want to tell you is that you need to Pay attention to whether the keywords in your information are popular when you add them. If they are non-popular words, can you convert them into other popular words?
5. Pay attention to the content and comfort of the website, and enrich the website content as quickly as possible in a short period of time. Whether it is true or false, enrich it as soon as possible so that users feel that your website is not a garbage dump. Do not hang any content on the main site. Pay special attention to profit-making advertisements - try to avoid pop-ups.
Fixed traffic is the core of website profitability. After the website is well established and has a certain traffic base, you need to start paying attention to the accumulation of fixed traffic. Fixed traffic is related to many factors, including: the domain name of the site, the name of the site, the type of the site, the update speed of the content, the degree of attraction of the content, the amount of website operating capital, etc. How to precipitate this traffic requires your site to be sticky enough. For example, how to increase user browsing frequency, how to activate lost users, how to increase interaction between channels, etc. How to convert traffic between these websites and how to allow users to interact between different channels on the website are the key points of creating good content and making good use of existing traffic.
I can give you an example of how fixed traffic can bring website profitability. You may be able to learn something new from this example. As far as I am concerned, the model I insist on is the combination of community and web games, and I have always insisted on it without any doubt. Union.popwan.com, the Paopao web game platform, now has more than 100,000 webmasters joining, and it can effectively accumulate and accumulate users through interesting web games, so that new traffic can be converted into fixed traffic as quickly as possible. Regarding profitability, as long as the webmaster promotes well, even small webmasters can get big returns. For example, there is a website with only more than a thousand IPs on the Paopaowan platform. After using some of the resources of its own website for promotion, in a few days The recharge amount of players is more than 1,000 yuan, and small sites can have such returns. I believe that as long as everyone promotes it properly, the profit expectations are very ideal.
The balance between recent traffic and fixed traffic, in the final analysis, is to work hard to develop new traffic first, and then do everything possible to let the new traffic settle down, and finally convert it into fixed traffic. Then, in the end, website profitability will be a matter of course.