Webmasters who make websites all know that Google is far better than Baidu in terms of technology and personality. However, Google has never been able to outperform Baidu in China. Many people have studied and studied, and finally concluded that it is Google doesn’t understand Chinese or it doesn’t understand marketing in the Chinese market! Saying that Google doesn’t understand Chinese is just Baidu’s hype, don’t take it seriously.
It’s fair to say that Google doesn’t understand marketing. Which company in Shenzhen hasn’t been bombarded by people from Baidu N times in one day? I personally think that these are not the main factors. I once told a friend that it might be better for you to look for products on Google in the future. Baidu is full of advertisements. As a result, the friend asked me more than once: "Sorry, I forgot again, the one you mentioned last time." How do I type the URL of Google?" As a result, I really had no choice but to tell him the simplest way, that is, you can search for "Google" in Baidu and you can find it.
It sounds ridiculous to search for Google on Baidu, but this is a fact in China. When you forget the website address of a company, you can search on Baidu. Baidu is so good! Fortunately, we can all type Baidu's URL in the address bar. As long as you are not illiterate, you can know how to type Baidu according to pinyin!
If Baidu did not use pinyin domain names, and if it had followed the trend back then (a few years ago, many websites liked to imitate Yahoo and always followed it with two duck eggs, but are duck eggs really that important), they would not use baidu.com but baido. .com or baidoo.com, then the development of Baidu will be greatly affected. Many people can’t even remember Baidu. It is a big difficulty for many people to access the Internet! No matter how we evaluate Baidu today, Baidu has made a great contribution to the popularization of today's Internet.
Let's analyze two other websites that are currently not doing well, Sohu sohu.com and Yahoo yahoo.com. I remember that when I first learned to surf the Internet in 2004, I never knew how to type these two URLs. I always typed Sohu as souhu.com and Yahoo as yahu.com. It was very distressing. Fortunately, I learned about Baidu later. It turns out that if you don’t remember the website address, you can search it on Baidu. For a long time, even when I went to Sina, I would search it on Baidu!
I just checked Alexa statistics and the natural traffic of souhu.com is 7800IP. Everyone knows that this thing is not accurate. I estimate that the actual traffic is far more than this. What is opened is a site where the domain name is parked, which seriously affects the user experience. The damage to a brand is immeasurable! Last time in the domain name forum, a brother said that souhu.com would not sell for even one million. I believe this. At that time, when the brand was not yet strong, it missed the opportunity to recover the lowest price. This was a mistake by the management. I think if Sohu is wise, it should recover it at a reasonable price.
Let’s take another example with duck eggs. Recently I also discovered a very strange website, checkoo.com. I heard that they have as many as 700 offline coupon printing machines in Guangzhou and Shenzhen, all of which are placed at the entrance of subway shopping malls. , they are all the most popular places! I checked his Alexa ranking and found that the traffic per day was only 40,000 IP. According to each machine bringing 500 IP traffic per day, the natural traffic per day should be 35,000 IP! It shows that their traffic has not been well accumulated. It is probably a combination of check and two duck eggs oo. How many people can remember this kind of domain name! I checked qianku.com and found only one page. I guess the owner also wants to sell it. The sooner the damage caused by the domain name to a website is resolved, the better. As the website has not yet grown in size, the cost of recovering it now will not be very high!
Let’s talk about Joyo and eBay. They cannot compete with Taobao. This also has a lot to do with the domain name. I don’t know how many webmasters can directly type the URLs of Joyo and eBay in the address bar! It is estimated that 30% do not have it, so how many ordinary Internet users can type it? A few thousandths is considered good! On the contrary, as long as you are not illiterate on Taobao and know Pinyin, you will know how to type! The Internet cannot only take care of the elite, but also the majority of people with ordinary qualities. China does not have that many high-quality people online. Now everyone knows that many rich people and big bosses don’t go online and don’t have time! Your whole domain name requires someone with level 8 English to understand it, so it’s weird if you don’t die!
Disclaimer: This article provides some personal initial opinions on the current situation of the Internet. I hope it can bring useful reference to everyone. I have no intention of maliciously harming anyone! Website communication QQ: 951892323