If you want to be an entrepreneur, you must first be a social activist. ——Zhu Zerong
Let’s first observe the Baidu Index of Tuwang and Wangtong: average daily search volume.
1. The soft article marketing of Picture King and Wang Tong has the same goal. They both rely on establishing strong personal influence as the basis for development. They represent a very typical soft article writing model-we can call it influence soft article marketing.
2. Soft articles without soft articles. Most of their articles do not disclose information about their companies, products, websites, URLs, etc. They only talk about their own opinions, experiences and opinions. When you are familiar with this person, you will also be familiar with their company, products and website. .
3. The biggest soft-text marketing body is neither the company or website name, nor the product or business, but yourself. Your name is the most potential, most effective, and most influential marketing entity. Editors strongly hope and favor some newcomers - they like some unique insights, and they like to push them. On the contrary, if you try to promote the name of a certain company or a certain product, and the purpose is too strong, it may be regarded as having commercial interests and will be directly rejected by the editor. This means that you have laboriously written a lot of soft articles but it is difficult to publish them. , the reason why others are unwilling to reprint it.
4. For readers of soft articles, they also have strong resistance to the companies and products appearing in the articles. If a soft article is suspected of being an advertisement, readers will be very wary. If you just talk about your personal experience, skills, thoughts and opinions, everyone will like to contact you and push you forward.
5. Some readers who are good at writing will gradually use articles to correspond with you, echo you from a distance, promote you, quote a lot of your views, recommend your name a lot, praise your reputation a lot, and a lot of Help you create a strong enough influence, they help you create soft articles again and again, they push you to the public again and again, they remind readers of their memories again and again, and they will push you to the peak of fame again and again... …When others mention you repeatedly in their writing, you have reached the realm that soft article marketing should follow.
6. Pay attention to the average daily search volume. Every day, there are at least hundreds of people searching for their articles and their current situation on the Internet. This is the realm that soft article marketing should reach. If your name can reach this search volume every day, your website Your business will become stable, and there will be a steady stream of customers trying to follow you online every day and trying to send you money.
We say - this is the realm of soft article marketing.
Zhu Zerong said: You can also try to sell your own opinions and expand your own influence. There is no soft article in the article, but softness brings strength. The direction is accurate and the goal is clear, which is far more effective than trying to imitate and rewrite a thousand soft articles in an attempt to attract a few IPs.
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