I am a student of e-commerce. Although I cannot be said to be an expert in e-commerce, I have been exposed to e-commerce for many years. At the very least, it has been 6 years.
Since I went to college in 2003, I have been dealing with e-commerce all day long. Although I am still not very good at e-commerce, judging from the work I have done in the past two years, I have done e-commerce promotion for a company website or something "so-so" (this is polite and practical). Still not a problem. I won’t go into too many unnecessary words. Here I will describe my experience of doing this for so many years and refer to everyone’s common methods of doing it, as follows:
1. Website promotion - Tieba promotion: Find the column content of relevant websites in Tieba, and post replies. Find similar Tieba, such as: Sina, QQ, Hexun and other Tieba posts;
2. Website promotion-Know promotion: Find the column content of relevant websites to answer questions, and insist on posting about 10 posts every day. Search for similar know-hows, such as Sina iAsk, Yahoo know-how, QQ Wenqin, etc.;
3. Website promotion - Submit website address: Submit your website to the website navigation station, such as: www.hao123.com, www.114la.com, etc. If you have time, you can search hundreds of website navigation stations and submit your website;
4. Increase external links: Find peers with high PR value and good traffic, frequently update the website and exchange reciprocal links, and stick to the step-by-step approach;
5. Search engines: Log in to major search engines including Gougou, Baidu, Yahoo, MSN, Sogou, etc.;
6. Mass email: When sending mass emails, pay attention to the title being attractive, simple and clear, and it is better to use HTML format for the content. QQ mailbox can send mass emails to all members in the group. You can add N QQ groups to send mass emails;
7. Community forum: When promoting BBS, pay attention to the high quality of posts. Don’t post random posts that may be misunderstood as advertising posts. Use a good avatar or signature and write down your website name and address. When you have time, you can use several accounts to promote. . Reference forums: Maopu, Paopao Community, Tianya Forum, Xici Hutong, CHINAREN, etc.;
8. Video promotion: Make movies, MTV or tutorial videos, make pop-up effects with your own website, and upload them to the Internet for people to download;
9. Soft article promotion: write a few soft articles, publish a few papers, attach your own website URL and other information, and promote it through various channels such as admin5 donews techweb and other technology and information websites;
10. Group chat: Make full use of group messaging tools such as QQ, Aliwangwang, Bubble, and MSn to send a large number of messages;
11. Download promotion: Select some of the content on this website to design it as an e-book and provide it for download and promotion;
12. Blog promotion: First go to Baidu to search for keywords, and then write some related articles about the keywords. At the same time, write the name and address of your website and other information, and publish them on major blogs for promotion;
13. Internet excerpt promotion: Go to major Internet excerpts websites and recommend your own web pages. Refer to Internet excerpts: poco Internet excerpts, Tianji Internet excerpts, Hexun Net excerpts, Tiantian Internet excerpts, etc.;
14. Boost each other’s traffic: Make js file calls on the website and put them on other websites to boost traffic;
15. If you have the strength, you can also submit URLs to many good open directories, the most important of which is dmoz, but it is difficult to submit;
Another one is to exchange friendly links with websites with good traffic and good rankings. When exchanging links, remember to find a good website. For example, when you search for keywords such as China Railway Express or Shanghai Logistics, you must choose the linked website and analyze the website to see if it will be linked to anything. To K. If there is a possibility of being K, it is best not to link.
There are many more, but due to time constraints, we will talk more next time when we have the opportunity.