What are the discounts at the Kuaishou 618 Shopping Festival? The 2023 Kuaishou 618 Shopping Festival is coming soon. This is an annual shopping event launched by Kuaishou and is also one of the important nodes for e-commerce promotions in the middle of the year. Therefore, in order to allow everyone to enjoy the shopping experience Regarding offers and discounts, the editor has compiled the details of the event here. I believe that during this festival, consumers will be able to find their favorite products and feel the charm of Kuaishou 618 Shopping Festival in a value-for-money shopping experience.
What are the discounts at Kuaishou 618 Shopping Festival?
May 18th to May 31st is the platform pre-sale period, and June 1st to June 18th is the official activity period. During this 618 Shopping Festival, Kuaishou E-commerce will invest 10 billion in platform traffic and 1 billion in product subsidies, and launch live broadcast room big-name supplements, product pre-sales, live broadcast room consumption credits and other methods to help merchants achieve big promotions.
2 core gameplays + 6 distinctive gameplays to fully support operators’ marketing breakthroughs
Under the strong traffic exposure and subsidies, Kuaishou E-commerce launched two core gameplays in the 618 Shopping Festival: big-name supplements in the live broadcast room and product pre-sales, as well as consumption credits, category days, large-scale traffic support, and anchor rankings There are six distinctive ways to play, including rankings, national tasks, and interest-free installments, to build a diversified activity mechanism.
Under the core gameplay of big names and big supplements in the live broadcast room,
Kuaishou e-commerce will invest in subsidies through the platform, recruit high-quality hot products, and build a cost-effective official pallet that has the threshold for hot products, trust thresholds, cost-effectiveness thresholds, and festival mentality thresholds. Under this gameplay, participating merchants can enjoy a pallet subsidy rate of up to 15%; merchants/experts who distribute can receive a subsidy of up to 5 million in incremental GMV replenishment and an incremental commercial subsidy of up to 3 million. In addition, big-name supplements can receive honorary certificates from recommenders, and high-quality businesses will also have the opportunity to be exposed in the large-screen promotional video of Nasdaq in the United States.
In the big-name supplement game in the live broadcast room, Kuaishou E-commerce also opens up different rights and interests to merchants and experts respectively. In addition to product subsidies, merchants can also enjoy interest-free subsidies and shortened payment terms. Expert anchors who reach the incremental GMV target can enjoy product replenishment, and big names on the distribution platform will replenish the selection pool.
In the pre-sale of another core gameplay product,
Kuaishou e-commerce focuses on the pre-sale period of events, helping operators lock in user demand 14 days in advance and prepare goods accurately. Merchants and experts who participate in the product pre-sale gameplay and achieve the corresponding pre-sale product GMV target can enjoy a 15% increase in the replenishment amount and a 2% increase in the subsidy rate.
The two core gameplays build the basic subsidy and increase mechanism of the 618 Shopping Festival, allowing merchants and experts to take advantage of it to stabilize the product base and increase exposure. On this basis, the six distinctive gameplays will comprehensively help Shangda achieve the 618 promotion from the dimensions of industry event planning, cash flow support, and user consumption rights.
In the consumption money gameplay, Kuaishou E-commerce will jointly invest with the anchor.
Provide users with expanded consumption benefits and help anchors lock in user needs. Users can receive an inflated amount of consumption funds by recharging a fixed amount in the event anchor's live broadcast room.
In category day play,
Kuaishou E-commerce will hold specific theme category day activities to enhance vertical track exposure.
The midsummer cooling season from June 5th to June 8th will focus on activating the consumption vitality of digital home appliances, home textiles, clothing and other industries; the midsummer sunscreen season from June 12th to June 15th will further unleash the beauty and cosmetics industry. market demand in the nursing, maternal and infant and other industries.