I don’t know since when I started to have more and more friends around me who make websites, including grassroots and large websites. I often hear words like SEO, friendly links, optimization, spiders, corn, etc. that I have never heard before. Just like "spider", it took a friend to explain it for a long time before he figured it out. It turns out that "spider" is such a vivid metaphor. It is sent by search engines to your website to check the content of your articles, look for keywords, and then Generate an index on your website as a basis for users to search for information on search engines to show whether your website has been included!
I don’t know if it’s a coincidence or fate, but I am now embarking on this journey. I was still confused at first, but then I read some information, listened to some lectures and teacher training, and now I can finally write something!
I think the first step in online promotion is to position yourself. What is the user group of your own website that you want to promote, and what is the current business situation and traffic?
Today I will talk about the traffic issue first: By chance, I listened to a class taught by Haifeng in the group: How to use statistics to operate a website! I think it makes sense. If you see a website with high traffic, then it may be a garbage dump. Maybe others just clicked on the website by mistake, but it will never appear a second time. With this kind of traffic, it will not develop. Nothing to say!
When analyzing your website traffic, you need to look at three values: IP PV and UV. This is also the first time that I have a more specific and profound grasp of the definitions of these three values. IP is an independent access address, PV is the page viewed by the user, and UV is the only visitor. Assume that only one person visits our website today, then it has 1 IP and 1 UV, but it may visit several pages, so we assume it is 2. The ratio of UV to PV of a normal and healthy website is also The relationship should be at least 1:2, so the ratio of IP to UV and PV here should be 1:1:2. For example, if we want to query the postal code of a place, we can enter any query website, such as 123. After the user gets the desired result, if the network map of this website is good and the user experience value is good, then the user may continue to query. The weather, IP situation, etc. of the place. Therefore, the traffic ratio of a good website should be above 1:1:2. At least UV and PV should not be in equal proportions!
Another is the time users stay on your page, which can tell whether your website is really useful and worthy of being collected, so you can know where it is lacking!
The ratio of IP to UV can tell you the audience of the website, which information on your website is viewed by more people, and who your target users are.
The ratio of PV and UV can tell which content of the website is attracting attention, which content is of good quality and has a high click-through rate.
The above are some preliminary understandings of individuals, and more practice is needed to prove the situation of these data! Tomorrow I will continue to talk about my understanding of SEO!