Mobile phones have entered the 3G era, and the Internet is also developing rapidly in the 2.0 era. As a company in the new era, under the new network concept, it is even more important to do corporate brand online marketing.
Many companies now ignore online marketing when building brands. Some of them only regard online promotion as a small part of the company's marketing process, and spend a lot of money and energy on marketing such as TV advertisements and live events. , often investing a lot of money in exchange for a small brand effect. What we are going to tell you today is how to use online marketing to create your own brand effect.
Internet marketing is a big concept. We only discuss a small idea in this article to show its role in attracting new ideas. This is slightly different from the online promotion we are talking about. Online promotion is just a means of implementation of marketing. Of course, an important theme in online marketing is also online promotion.
Most corporate websites are very simple websites with little content and slow updates. This is a common problem. These inherent problems bring great difficulties to promotion. It is not as easy to promote as a personal website, and most corporate websites are accompanied by product sales. , so adding this promotion becomes more difficult. On the other hand, every user of the corporate website is also very valuable, because the user who comes to your website must be a user with needs.
Let’s seize this point and make a fuss about it. If you can let your users see the products or services that represent your corporate brand or reputation at this time, then your marketing will be in place. The new Internet trend has found that your website is not attractive enough with only pictures and text. If you add a video to your website, it will be very eye-catching. It also caters to the trend of the current new Internet concept. Video playback It is your company's products and services, which also allows users to have a deeper understanding of your company's products and services.
These corporate website videos are now popularly called "corporate TV stations." They are just like your TV station, playing your products to users all the time. This is a brand window. With this, you have also broken the The conventional corporate website idea is to upgrade it to a higher level than the ordinary corporate website. Currently, there are also websites that specifically provide corporate TV services, such as Dashu Network. They provide server space, bandwidth, and video compression technology for video storage, so that your videos can be opened smoothly on your corporate website.
The above are just some small insights into corporate website promotion. They are to explore ideas from active promotion to let users remember your website and your brand.