Now every small and medium-sized enterprise has its own website, but most of them do not fully realize the importance of the website. Many companies have used online promotion to bring orders to themselves. In "Top Ten Methods for Corporate Website Promotion" by Yang Tao of the Internet Marketing Institute In this article, many common promotion methods are discussed in detail, but what are the differences and characteristics of each promotion method? These should be paid attention to when promoting.
1. Promotion of classified information websites
Classified information websites are also called classified information advertising websites. Among all promotion methods, only classified information websites can directly publish information. This is the most obvious feature of classified information website promotion that is different from other methods. From the perspective of an enterprise, Publish advertisements directly, and the region can be precise to the city level.
2. Promotion of Q&A websites
Common Q&A websites include Baidu Knows and Sina iAsk, etc. They are mainly composed of questions and answers. The titles and answers reflect less content. They can be promoted from the user's perspective and ask and answer questions in the user's language as much as possible. Can reference website name or URL.
3. Blog website promotion
Blogs have a relatively large coverage, second only to forums, and are highly maneuverable. They can be used for publicity and promotion from multiple perspectives of users, businesses and third parties. They can bring links or use blog groups for SEO promotion. They are suitable for publishing soft articles or Company introduction content.
4. Promotion of forum websites
The coverage of the forum is the largest and can be refined into industries and regions. It is not very controllable. When doing promotion, you should pay attention to attacks from competitors. The main function of forum promotion is to increase visibility and let everyone know or understand. Regarding this matter, large forums are now more strict in checking and verifying, and usually links will be deleted. You can use implanted promotion.
There are many methods of website promotion. How can enterprises choose the website promotion method that suits them? Experts from the Internet Marketing Academy suggest that it is best to comprehensively and systematically understand the content of Internet marketing, and then choose according to the characteristics of your own enterprise. In the early stage, small batches For testing, if the efficacy is good, a larger amount can be added. When promoting, attention should be paid to monitoring and evaluating the promotion data.
First published by Yang Tao http://yangtao.org/archives/519