What is the most important thing in online promotion? Is it technology or content? Which is more important? This is a question that troubles many webmasters. The essence of website promotion is to show the value of the website and tell customers, so how to focus on both content and technology? Do you want to do online promotion?
In the online promotion of a website, content and technology are equally important. First of all, technology needs to come first, and then content will ultimately win, so both are indispensable, and they are king at the same time!
Online promotion ultimately depends on content!
Technical promotion for search engines is widely praised, and general Internet promotion knowledge also starts from technical promotion, while technical promotion is only general promotion, and content promotion is the core of website promotion.
There is a wrong view now that buying rankings with money can buy traffic. This is very superficial. The value of a website is often reflected in its content. From the perspective of content promotion, you need to do the following to win in the end.
1. Edit vivid and attractive articles for important website pages based on the keywords you choose and the needs of your target customer groups. Of course, make sure that search engines can read these articles. This is a decisive factor in the success of a website.
It is necessary to make appropriate modifications and optimizations to the article, especially the title and the beginning of the content. Try to make certain modifications and appropriately modify around the keywords, but avoid stacking keywords! Do not pile a bunch of keywords together. In this way, it becomes a matter of stealing the chicken but losing the rice!
2. There must be content promotion, the innovation and exclusivity of the website itself must be promoted, and the unique needs of website users must be developed.
For example, you can target website users to see if they have any other needs besides your industry. This requires you to conduct surveys to understand the same interests, hobbies, preferences, etc. that your users have, and then to meet their needs.
For example, in addition to the common attribute of loving music, do users of a music website have other common attributes? There must be some. For example, users who like music like to entertain online, so that we can capture the common attributes of users. The entertainment attributes to develop the characteristics of the website. So how to satisfy their entertainment attributes? Games are a good choice. Of course, it is unrealistic for ordinary websites to develop games now, but joining a popular web game platform is a good choice. This is the first choice in the industry. Better ones include the Paopao web game platform union.popwan.com, etc. This can not only meet the alternative needs of users, but also bring additional revenue to the website. At the same time, it also highlights your unique advantages among similar websites. Three gains, why not?
3. Websites should understand that no matter which industry they are in, there must be websites that have an advantage over you. So what is your website’s advantage over these industry leaders? Where is your innovation? Do you have any proprietary features?
For example, many websites like to collect articles. Even collecting them can give you an advantage by gathering many of their original works together. This is also an advantage! Why is hao123 successful? How many of hao123’s own Content? What’s the advantage? It’s that it brings together the contents of many websites, making it convenient for others and yourself, and you achieve your own success!
4. For better development, on this basis, I still recommend that you add some of your own elements and your own originality in an appropriate amount! Only in this way can you promote and strengthen your website more effectively.
Although you can modify the collected articles and create pseudo-originals, which will help search engine inclusion, netizens have sharp eyes, and they can distinguish which ones are original and which are pseudo-original.
5. You can also do some promotion methods that can attract most attention in a short period of time. The first is creative planning and promotion, the second is case-driven promotion, and the third is event-based promotion. Either way, the key is to incorporate business intelligence into it. In addition, case promotion and event attachment must first have a vivid event or case.
Online promotion requires technology first!
What kind of technology is needed for online promotion? Specifically, it is the optimization technology for search engines such as Baidu and Google. The following six points can help your website gain praise on search engines.
1. Do not activate a new domain name unless you have to. Regardless of the reason you want to use a new domain name, you're better off waiting 9-12 months before you can find it on Google using the keywords you want.
2. Optimize the website for your customer base, not the search engines. This sounds unintuitive. If the words entered by this person happen to be what your website provides, then this person is probably your potential customer. All you have to do is optimize your website to meet the needs of "such people" .
3. Research your keywords extensively. The search terms you think your customer base might use may not be the right ones at all. Never choose very general terms like “travel” or “vacation” as these terms will tell little about what your website is about.
4. The program used on your website should be “friendly” to search engine crawlers. You must provide other ways for them to browse your website. If your website only has a drop-down menu for people to choose different columns or product brands, these crawlers will never find those pages.
5. Add alt attribute tags (alt tags) as clear as possible to text and image links within the website. Website visitors and search engines understand what content the link will take them to by reading the anchor text in the link section of the website.
6. Edit the keywords into the unique Title Tag of each page. Title Tag provides very important information to each search engine, so it is also a very important factor. Please always remember that the link text that appears in search engines to your website is the text you use in this Tag. You must ensure that each Title Tag accurately reflects the content of the page on which it is located.
To sum up, online promotion, technology and content are indispensable. Only by combining technology promotion and content promotion, and giving full play to the unique advantages of the website, is the real king of online promotion!