It’s a bit early to say that. It was more than 10 years ago. I was still a kid and had never seen a computer, let alone the Internet. That was 2005, and the spring of that year came earlier than in previous years. Shanda's acquisition of Sina stock and Tencent's acquisition of Boda Foxmail heralded the arrival of a new round of development opportunities for the Internet. At the end of February, Yang Tao, the webmaster of 9flash, who lives in a small alley in Shanghai, received millions of dollars in investment from a Chinese-owned Japanese company.
It is said that in the second half of 1999, Nasdaq sneezed and countless Chinese personal websites fell. Carboy's complete Internet manual, Rabbit's Fisherman's Wharf, and the echo information of the prodigal son in the border town have become the souvenirs that hard-core netizens occasionally recall; Huajun's software park and golden bookstore were recruited; the hot boy and the fission of the flying bird, Gao Chunhui in Jinshan's outstanding entrance and exit made individual webmasters feel chilly. The predecessors were still like this, how could Xiaoxia be so embarrassed? Now, the webmaster who survived the severe cold winter has ushered in his own spring. Hao123, IT writing community, Huajun Software Park, Gao Chunhui's "Mobile Home" (www.imobile.com.cn), Blog China, 9flash, etc. Or it has received investment, or it has started to make profits on a large scale, or it has started to expand its business. These models provide motivation for those webmasters who are still struggling to earn traffic and rankings. Some time ago, Alexa, a well-known website ranking agency, cleaned up its database, which caused a lot of panic among webmasters. A friend said: Alexa now is like Nasdaq back then, becoming the benchmark for personal websites.
Let’s start with Hao123’s alternative success
On August 31, 2004, Hao123, known as China's number one personal website, was sold to Baidu. It is said that Baidu invested 50 million yuan, plus some Baidu equity. After the acquisition, Baidu will integrate Hao123 resources. In addition to retaining the technical development team, Hao123 management will exit after the acquisition is cashed out. Hao123, also known as the website home, has become an entry point for many junior netizens to search for online information since its establishment in 1999. A group of netizens who are not familiar with Chinese website are quite dependent on it. Very early on, Baidu provided server and broadband support for hao123.com, and hao123.com helped Baidu promote it. According to the ranking statistics of alexa.com, hao123.com ranks around 25th in the world in terms of traffic. 265.com began to go to Guangdong to discuss acquisitions with Hao123 in person, and IDG also went to Guangdong to discuss investment with the webmaster of hao123. Baidu is aware of the crisis. If it doesn't take action, tens of millions of RMB may have to be converted into US dollars. So I gritted my teeth and bought it.
Hao123 seems to be just some extremely simple HTML pages, which is something that many colleagues find incredible. Alibaba CEO Jack Ma said several years ago: "Alibaba can develop so well mainly because their CEO does not understand technology." Hao123 is such a "magic boy". It doesn't take much effort to update, even if it takes a few months. Regardless of it, it can still bring about one million yuan in income to its webmaster every month. Therefore, hao123.com is the webmaster's "cash flow". When he sold hao123.com, he sold his "cash flow" and retired young. The price given by Baidu is only 5 times the annual profit. It's a reasonable price. Compared with other websites with similar traffic, Hao123’s income is very small. It is now sold to Baidu. For its owner, he has completed his historical mission.
To sum up, there are two ways to succeed in Hao123: one is to enter first and the other is to be simple and clear. 9flash was not established as early as Flash Empire, and its content is not as much as Flash Empire, but its traffic has already surpassed Flash Empire by a large margin. The reason lies in its simplicity and clarity.
9flash’s transformation
Yang Tao is 22 years old. 9flash was founded in June 2002. In a short period of time, the traffic reached more than 1,000 without spending a penny. This student who was expelled from the "Geological Survey" major of a junior college in Anhui Province started from his favorite music animation (flash mtv) and accidentally created the most visited flash website in China. In 2003, 9flash’s ranking in the international top-level domain name surpassed that of Shanke Empire, Shankeba, and Shanketianxia. After the introduction of investment, 9FLASH has changed a lot. New columns such as flash forum, flash video, 9flash SMS, 9flash MMS, and 9flash games have been added. The website is initially positioned to be small, specialized, and easy to start. When it develops to a certain scale, other content will be added around the same theme. Because at this time, attracting the attention of netizens is no longer a problem. We can only add content to attract more customers and achieve better commercialization.
But transformation is a double-edged sword. A slight mistake can also lead to the loss of original customers and the loss of website personality. For 9flash, 2005 is a very important year.
How should personal websites represented by 9flash take advantage of current opportunities to bring their operations to a new level?
1. Strengthening of management
In the process of transformation of Internet enterprises from the startup stage to the development stage, timely strengthening and improving the internal management mechanism of the website is an important infrastructure construction in the website development process. It is the internal strength to ensure that network enterprises expand outward and follow up their business. However, quite a number of websites have not properly handled the relationship between website expansion and management follow-up. It leaves a "black hole" in many management links of the website. Currently, in online companies, expenditures are unplanned, advertising is random, and office competition is becoming more and more popular. This weakening of management is not only reflected in the shortage of management talents, but also in the unreasonable talent structure and unreasonable resource allocation. Quite a lot of websites have no management talent. This kind of "short at one end and long at the other" in the allocation of human resources, and without effective and timely adjustments and improvements, will inevitably form a "black hole" in management, making it difficult to complete the multiple tasks of corporate restructuring, absorbing capital, and opening up markets.
2. Hard work on internal skills and win-win cooperation
Judging from the successful experience of flash brands such as Agui, Showgood, and Xiaoxiao Works Series, 9flash needs to make great efforts to strengthen the quantity and depth of its own theme animations and original works. This is the key for 9flash to further enhance its social influence. It is imperative to recruit and establish a flash production team.
On the other hand: the establishment of an upstream and downstream business model with the website as the core has also been popular for a while, but because it clearly leaves the ax in the integration and the disharmony in the patchwork, people in the industry chain each promote their own "core capabilities" ". The result is: one person with one trumpet, each blowing his own tune. Implementing large-scale operations cannot produce scale effects. The author believes that the scale effect is a group effect, a dispersion and accumulation effect, and a progressive value-added effect. The formation of the group scale effect lies in the fact that members of each scale have to paddle, pull fibers, have their own economic fulcrum, and have their own potential and motivation to conquer the storm. Can 9flash establish a good partnership with upstream and downstream audio and video companies and even flash authors on the basis of developing its own flash mtv portal? will be the key to achieving a win-win situation. After the new team took over 9Flash, it reached an agreement with Beijing Century Feile Records Co., Ltd. on the Flash copyright issue of the songs of the company's contracted singers. 9Flash.com will exclusively own the Flash copyright of its songs. We can see 9flash’s attempts to achieve economies of scale.
3. Develop the value-added effect of advertising
Online advertising has become the hope and the key to profitability for websites. But the bowl of porridge advertised can only satisfy hunger, not relieve satiety. Internet economics tells us that an important difference between Internet marketing and traditional marketing is that traditional marketing takes advertising as the fulcrum; while Internet marketing takes service as the fulcrum. The idea of betting the website's profits entirely on advertising is a business misplacement. However, it is still possible to increase the advertising effectiveness. This possibility is due to the high gold content of network technology, which provides opportunities and possibilities for online advertising to gain greater benefit space. The key to turning this possibility into reality lies in technological innovation and innovation in business philosophy. Personal websites represented by 9flash should comprehensively consider the positive and negative effects of advertising at the beginning of their transformation. They must not kill the goose to obtain the eggs. Indiscriminate placement of advertisements will only cause the loss of user groups.
4. Tapping the income-generating potential of personal homepages
The launch of 9flash SMS, 9flash MMS, 9flash games and other columns shows that the new management team has set its sights on more colorful value-added services. How to use its own user resources to provide animation resources for mobile phone users and 3G users. will be a new profit growth point. This is of general significance to personal websites. Cooperate with leading ICP animation channels, telecom operators, and game operators to produce related animation download channels. It is also a promising development direction.
In short, in the process of commercial transformation of personal websites, it can be said that opportunities and risks coexist. A new company that is good at seizing market opportunities will often stand out in future competition and become a leader in new industries. 9flash has achieved initial success, which is just an insignificant step on the long march.
As for the road to wealth for seo in Xuzhou, Jiangsu, how can it ride the wind and waves and be proud of the world today as the Internet becomes increasingly mature? I dare not speak big words, but just keep in mind a self-created motto: use seo to maximize the role of the website, and be honest Building a website will eventually stand out in this fiercely competitive Internet era.
Please indicate the source when reprinting, from SEO's Road to Wealth in Xuzhou, Jiangsu www.seoer88.com.