1. In-depth understanding of enterprise products
For the products you want to promote, you must first have an in-depth understanding. Only with in-depth understanding can you design the most appropriate promotion plan, do the best promotion work, and achieve the greatest effect.
2. Have a certain understanding of competitors
Just knowing yourself is not enough. To be invincible in a hundred battles, you must know the enemy. For us, the key point is to understand the promotion methods of competitors, learn from their good experiences, and be careful to repeat the mistakes where they failed. The most important thing is to avoid conflicts with competitors during the promotion process. To use an analogy in layman's terms: Jay Chou's Golden Armor was originally planned to have a premiere this month, but if Andy Lau has to hold the same event at the same time, the effect will definitely be greatly reduced.
If we want to extend it further, not only competitors, but also similar websites and industry media will pay attention.
3. In-depth understanding of user groups
What is the purpose of our marketing work? Isn’t it just to attract target customers? So we have to spend more time and research on the target user groups. And we need to understand the target group (age, preferences, frequently visited websites, etc.); unfairness is only for the target group, and existing product users also need to understand. (For example, through what channels did they know about this product, what content did they come here to get, what services did they like, why did the lost users leave, etc.).
4. The role of SEO in promotion
Some people will say that SEO already includes promotion, but personally I think SEO can exist in parallel. Because if SEO is done well, it will be a thousand or ten thousand times better than traditional promotion methods. Therefore, if conditions permit, you must learn SEO and finally combine the two. To achieve perfect results.
5. Planning ability and written expression ability
This is something almost every SEOER must do. Especially if you often plan and write soft articles, you need to spend more time and thinking.
6. Know how to behave and be good at communication
In marketing work, it is basically a matter of dealing with people. Including internal communication and external communication. In the same way, you also need to know how to behave.
7. Good at learning and summarizing analysis
The Internet updates very quickly, so you must learn new knowledge and new technologies. At the same time, during the learning process, it is necessary to summarize and analyze. You can only learn from other people's experience and technology, don't copy it directly, and combine it with your own characteristics. In future work, we will conduct self-summary analysis after completing each project. The so-called experience extracted is priceless.
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