"Using the Internet to sell, that is, to carry out online marketing, has actually been done for three years. I now open a professional optical store with seven chain stores. 2/3 of my monthly sales income comes from online sales, and the rest , only comes from store sales.” The dealer owner’s self-report surprised the author. In the eyes of others, when online marketing was still a new thing, this young boss actually used the Internet to make such a large sales volume. This really made my eyes light up.
"Then let me talk about other people's methods of operation?" He asked thoroughly.
"Actually, it's nothing. The first step is to find his target customers," the dealer owner said. "
"I classify the target customers. They can basically be divided into two categories: students and the elderly. They are the mainstream group of glasses consumers, among which young students are also the mainstream group of Internet users. Once you find the target customers, online marketing is half successful. , then I started to study how to approach them and let them buy my own glasses instead of the competitors' products.
"Next, I started to think about how to do it. Of course, the main thing is to use the Internet to build an online marketing system. I first built my own website, which has detailed descriptions of various brand products I operate, and has various Pictures of spectacle lenses, spectacle frames, etc., as well as general knowledge about the routine care and maintenance of spectacles (especially contact lenses), the discomfort experience when wearing spectacles, various issues that should be paid attention to when wearing spectacles, etc., are all included in a dedicated online column. Introduction. Of course, the company’s business phone number, customer service phone number, and even the company’s QQ group number are included on the website.
At this time, the promotion of soft articles has become important to attract attention. After analysis, there are many blogs and forums in China. It is our main market resource. We use the excellent communication of soft articles to greatly improve the online sales of glasses!
After the soft article is completed, it is just a product that needs to be used to reflect its value, so the soft article needs to be published. In addition to directly sending soft articles to the target one-on-one, it is more often necessary to use the influence of third-party media to spread soft articles. In the past, we mainly chose newspapers, but with the maturity of Internet applications, the influence of online media has greatly exceeded people's imagination.
The meaning of soft article communication:
According to a survey report released by CNNIC (China Internet Network Information Center) at 13:30 pm on July 24, it was confirmed for the first time that the total number of Internet users in China has reached 253 million, surpassing the United States and ranking first in the world. Today, the Internet has transformed from an initial entertainment tool into a tool for information acquisition and communication, and life-related information on the Internet has attracted much attention from netizens. In the era of information explosion, the importance of brand building is self-evident, and we should find ways to conquer the frontier of information dissemination - the Internet!
Introduction to soft article dissemination:
Through the Internet third-party media (traditional portals, local portals, industry portals, etc.), reasonably and effectively disseminate corporate information (corporate daily press releases, corporate project promotion soft drafts, etc.), making use of the characteristics of the Internet third-party media (news dissemination Fast speed, wide coverage, long duration, high reprint rate, etc.), targeted dissemination of corporate brand information to netizens, focusing on improving the visibility, favorability, and loyalty of the corporate brand!
Soft article communication planning:
Based on monthly communication: write a press release every week based on corporate publicity points and social hot spots, and publish it on 3 portal websites; 4 weeks a month, 4 articles will appear on 12 portals in turn to build the brand in the long term. The actual quotation is posted on Zhou Xingwei Soft Articles website.
Introduction to online media:
The authority of traditional portals is self-evident. The dissemination of corporate information on traditional portals is supported by the credibility of traditional portals, and it is easy to accumulate favorability of corporate brands in the hearts of netizens. Due to the geographical concentration of Internet users, local portals are more likely to be accepted by local Internet users and are highly targeted at accumulating corporate brand awareness in the minds of Internet users in metropolitan areas. Industry portals have emerged rapidly in recent years. Due to their precise audience, they are an indispensable way of efficient communication and can easily accumulate corporate brand loyalty in the hearts of netizens.
In addition, the news timeliness of the portal website is long-lasting, and the portal website enjoys the advantage of high ranking in search engines. The information disseminated on the portal website is easy to be retrieved when netizens search for relevant content, and is often used by various small and medium-sized websites, Reposted on blogs, forums, etc., forming secondary dissemination.
Author: Huichuang Network www.hainanweb.net