As the name suggests, email marketing is an online marketing method that delivers information to customers through email. This marketing method is less used for SEO optimization of keywords. The SEO market is not very mature in some parts of China. Insufficient understanding of SEO has led to many misunderstandings. Many customers only ask for keyword rankings and do not care about conversion rates. The biggest problem in SEO is communicating with customers.
SEO is a tool and a means to assist the implementation of online marketing, which means that it is only a part of online marketing like email marketing. It is impossible to get good results by simply pursuing rankings without caring about visitor conversion rate. Email marketing is generally used by online stores or businesses that want to promote their products. With the continuous improvement of email filtering mechanisms, emails sent will be placed in spam if you are not careful. This involves Three factors for the implementation of email marketing.
First of all, it must be the user's permission. Some people will ask how the user would agree in advance since it is sending an email for promotion. In fact, when registering an account in many places, there are some terms that are agreed to by default, such as whether you are willing to receive the latest Product information and event announcements. The user has inadvertently agreed that you should send him an email. Just like some software, during the installation process, you will be asked to install some software products that have nothing to do with his software. Moreover, these are not mandatory installations, but are just the default ones. If you agree to the installation, you can remove the check mark and the installation will not be allowed. Click Next and hurry up. These software may be installed. Therefore, emails sent in the future are allowed and are not considered spam.
The second point is whether the information conveyed by email marketing is truly valuable to customers, because products or services are largely affected by factors such as region, season, sending time, age group, etc. If the information sent is not suitable, the user Not only will they not read it, but they may even feel disgusted. Therefore, it is necessary to analyze and screen the customer's information layer by layer and divide the customers into different groups for sending. Internet marketing is not about quantity but quality and precision.
This leads to the third issue of the open rate. If the email is not opened, it is the same as not being sent. The open rate is the measure that reflects the final effect of email marketing. So how can we improve the open rate? Of course, we must start from Let’s start with the email title. The email title is the most intuitive to users, just like the title description of the website has the same effect on search engines. The title can contain some keywords that attract the recipient. This depends on the user's interests. Sometimes, in order to increase the intimacy, Hello and the user's name appear in the title, especially for registered users. Easy to get. The email sender and email address are also very important and should be fixed. Generally, if the recipient sees an impressive email, they will habitually open it. No type of online marketing is omnipotent, but how to maximize its effect is what we should think about.
Author information: Lao Xu, one of the founders of China SEO Forum and the webmaster of Hebei Lao Xu SEO Training Station (www.hebeiseo.org). Create a new free website SEO diagnosis group ②: 66312597, free diagnosis for your website, welcome to join.
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