As an excellent Internet marketer, you must possess the five major abilities of information processing, network communication, technology application, marketing management and team collaboration. These five abilities are the most basic requirements for an Internet marketer and are also the most basic requirements for becoming an excellent Internet marketer. Ability that must be mastered.
Information processing refers to the collection, analysis, statistics and summary of online marketing information. Online marketing is based on massive amounts of information. Generally, the information we process includes customer information, industry information, competitor information, policy information and internal company information. Information, the processing of this information has become a basic ability for Internet marketers. Search engines are the most important channel for companies to collect online marketing information. Maybe we have become accustomed to search engines, but some search tips, such as the use of qualifiers and operators, can help us find the content we need more quickly. Use professional search engines Improve search efficiency, etc. As a professional Internet marketer, we are also required to have professionalism in the use of search engines.
The analysis of Internet marketing information is the process of identifying and screening the collected analysis. The information collected through the Internet includes a lot of false and expired information. Identifying and screening this information to find the information we need is Internet marketing information. The second step of processing. Next, we need to make statistics and summary of information. According to the form of use of Internet marketing information, statistically archive the information. If necessary, summarize the results of the analysis and statistics and write an analysis report.
Online communication ability is the second most essential ability for online marketers. Compared with other communication methods, online communication has wider channels and more methods, such as forums, blogs, SNS, message boards, email, instant messaging, etc. The way to communicate online. Different communication methods have their own characteristics. Forums, blogs, and SNS are mainly used for group sharing and interaction. Email and message boards are used for more formal communication situations. Instant messaging tools are used for one-on-one communication between individuals. Selecting different communication tools for different communication occasions requires Internet marketers to grasp the actual situation. The appropriate communication method determines the communication effect in Internet marketing to a certain extent.
Online communication generally uses text as the most important way of transmitting information, which requires online marketers to have strong writing skills, a deep understanding of the characteristics of various online groups and the way they receive information, and an understanding of the communication habits of various groups. , such as the main groups of QQ and MSN, the application of Internet "slang".
Internet marketing is a technology-oriented marketing method, and the use of Web technology has become an important ability for Internet marketers. The technical requirements of Internet marketing are first and foremost. An excellent Internet marketer must have good Web technology application capabilities, including website programming, Web databases, web scripts, interface design, online advertising design, Web server configuration and application software A broad understanding of usage, etc. does not necessarily require depth, but it must be broad; secondly, Internet marketing requires the use of technology. Internet marketers are not programmers or website builders, but technology users. Marketing This is the ultimate goal of technology application. Therefore, Internet marketers must look at technology from a marketing perspective and a customer perspective, and avoid putting the cart before the horse and falling into a technical quagmire. The use of technology also requires us to have strong self-learning ability and adaptability. As long as we follow the principles of various technologies, we can solve various problems with the help of search engines and netizens.
Internet marketing is a systematic project. The implementation of an Internet marketing project does not rely on one or two marketers. It must be completed by a closely coordinated team. This team may include planners, information processing personnel, communication personnel, managers, technical personnel, etc. . This requires every Internet marketer to have good teamwork skills and work closely with others to complete a systematic Internet marketing project. At all times, we must have systematic thinking and focus on the overall situation in order to complete this systematic project perfectly.
Finally, excellent Internet marketers also need to have good management capabilities. This mainly refers to Internet marketing management, that is, the management of things. As a systematic project, the various links of online marketing are intricately linked. Without good management, it will be difficult to achieve systemic effects. The implementation of Internet marketing projects must have plans, plans, steps, controls, evaluations, and summaries. Only by taking an overall view and having systematic thinking can it be carried out in an orderly manner.