Whether it’s online earning or a website! The key to success is to capture the psychology of the audience and the psychology of the visitors! Grasping their psychological changes can bring a steady flow of repeat customers and money! Now I will analyze a few things about webmasters Frequently encountered effects! Some should be avoided, while others, if used well, will get twice the result with half the effort!
1. Herding effect: "Herding effect" is also called "herd mentality". In economics, the “herding effect” is often used to describe the herd mentality of economic individuals. The flock of sheep is a very scattered organization. They usually rush left and right blindly when they are together, but once one sheep starts to move, the other sheep will rush forward without thinking, regardless of whether there may be a wolf in front or not far away. There is better grass everywhere. Nowadays, many webmasters follow the trend and have a very serious herd mentality. Hao123 became popular and a large group of webmasters swarmed in. SNS websites that became popular on campus poured out like ants, but not many of them were successful! This is a serious "herd effect"!
2. Fatigue effect: In creative psychology, the phenomenon of people being fixed on a certain activity for a long time and gradually losing sensitivity to the content of the activity and settling for following the rules is called the fatigue effect. Webmasters face computers every day and face a lot of codes every day. It is inevitable that their thinking will be exhausted! Creativity will decrease. In this industry full of creativity, how can webmasters lack creativity? So take part in outdoor sports. It’s still helpful for your brain’s thinking!
3. Barrel effect: There is a famous "barrel theory" in management, which means using a wooden barrel to hold water. If the wooden boards that make up the barrel are uneven, the capacity of the water it can hold will not be the same. It is determined by the longest board in the barrel, but by the shortest board in the barrel, so it is also called the "short board effect". The website is made up of other individuals, such as domain name, program, space, art, SEO... If you own the domain name of abc.com, but the program is unfriendly and the space is garbage, users will not buy your account. , the same slow space access speed also affects user browsing, this is the barrel effect! The website should be coordinated and developed, and every aspect should be paid attention to, so as to avoid the "barrel effect"
4: Wolf-deer effect: In group psychology, people call the phenomenon of group and individual strength and vitality due to appropriate conflicts and competitions called the wolf-deer effect. If a website lacks competition with other websites, it will be difficult to discover its own shortcomings, which is not conducive to the user experience and the development of the entire industry. Think about it if Baidu always thinks that it is self-righteous, it will be itself unlucky in the end, because users Don’t buy his fault! Strengthen your sense of competition, find out more about other people’s strengths and surpass them. Even if you surpass them, you should look back at the gap between them and yourself!
5: Caught-in effect: In the fields of management psychology, educational psychology and other fields, people call the phenomenon that things not handled well the first time directly affect the difficulty of handling them again, called the sandwiching effect. The most obvious place where the pinch effect is reflected on the website is the bugs of the program. If a program developer or an online open source program rushes to go online before public testing or fails to discover the bugs in time, he will find that there are still many bugs after going online. This will give visitors a bad impression! To prevent the pinch effect, try to "kill" the problem in the cradle! Be fully prepared for going online!
6: Ant colony effect: The world of ants has always been of concern to anthropology and sociologists. Their organizational system and fast and flexible operation capabilities have always been a model for human learning. Here we have proven the power of the team. A good entrepreneurial team can not only bring huge amounts of venture capital, but also bring an extremely relaxed and happy working environment, just like ants who never seem to feel tired! As you can imagine The power of team!
7: Waiting effect: "Waiting effect" changes in attitudes, behaviors, etc. due to people's waiting for something. This phenomenon is called the waiting effect. The waiting effect in websites can be understood in two different ways. The literal meaning is the speed of website login! Visitors to slow websites usually click on the little red X. Another understanding is that suspense marketing in advertising leaves users with suspense, which can increase the user's return rate. This is the most widely used in online games. It is common to see advertisements "What is the date of the month and what area?" "Coming to public beta", this can increase user interest to achieve the effect of advertising.
8: Brand effect: Brand effect, as the name suggests, is the effect brought by the brand to the enterprise. It is the continuation of the enterprise value in the commercial society. In the current brand-led business model, the brand means product positioning, business model and consumer group. and profit returns. The brand effect cannot be ignored in the website. Choosing a nice and easy-to-remember name is a step to success! Brand is intangible wealth. In addition to the name, there is also later promotion. I won’t go into details here. I believe everyone has heard of it. This year I won’t accept gifts for the holidays, I will only accept melatonin for gifts.” This is advertising bombing. If you can remember you in the minds of online names, this is money!
9: Comparison effect: a more typical positive external effect, a fashionable preference of consumers, that is, they want to own a product that other consumers already own. There are many such applications on websites, and the most vivid ones are dating websites, voice chats, BBS, and SNS, because users usually purchase website value-added services in order to "get ahead" on this website. Applications This kind of mentality can not only increase the number of users, but also enable the website to earn value-added points other than advertising fees!
10: Long Tail Effect: I believe everyone has heard of this, and we must take this opportunity to talk about it! The concept of the long tail effect was coined by Chris Anderson, editor-in-chief of Wired magazine, in the article "The Long Tail" in October 2004. It was first proposed to describe the business and economic model of websites such as Amazon and Netflix. There is no formal definition yet. The most widely used people on websites are SEO personnel, who are looking for some "secondary keywords" that are not too popular. Don't underestimate these keywords. The traffic brought by "secondary keywords" of a certain scale may exceed the traffic of "primary keywords". In the primary keyword market divided by some large portals, we should find another way to find competition that is not so Large "sub-keywords" stretch these keywords like tails. The longer they are stretched, the more traffic they get. In addition to SEO, the long-tail effect is also reflected in B2C, C2C, B2B and other online merchants. In the competition Look for unpopular products among the fierce products, find more, and lengthen the tail, so that you can increase sales. Google is the most typical "long tail" company, and its growth process is the process of commercializing the "long tail" of advertisers and publishers. Amazon is another successful "long tail" company. Among the tens of thousands of product books on Amazon's online bookstore, a small number of best-sellers account for half of the total sales, while the vast majority of other books, although individual sales are small, account for the total sales due to their wide variety. the other half. eBay has created an unprecedented business model in which buyers are also sellers, allowing a large number of small businesses and individuals to interact with each other in selling small items through its platform, thereby creating astonishing transaction volumes and profits. Its success allowed people to see that as long as the tail is dragged long enough, sand will gather into a tower, producing unexpected and amazing effects.
Building a website requires not only strong technical skills, but also the ability to analyze some psychological effects, avoid some mistakes, make good use of visitors' psychology, and create your own marketing model. The website can develop!
I would like to give this document to the struggling webmasters! Part of the definition comes from "121 La! Economic Encyclopedia (www.121.la)", which is original by me and first published on the webmaster website. Please indicate the source when reprinting!