During this period of time, I have been exploring corporate marketing models. Currently, most companies doing online marketing rely on Baidu and GG to burn money for marketing. However, not every company has experienced personnel to operate this kind of PPC. Some personnel who do not understand data statistical analysis and SEO optimization may burn money and have no effect when doing PPC, so this is a problem for companies.
On the other hand, most companies have long relied on Baidu's keyword bidding for marketing. Once Baidu bidding stops, there will basically be a significant decline in business. This actually creates a certain dependence on search engines such as Baidu. Although such a model can sometimes make companies profitable, basically everyone will encounter bottlenecks. That is to say, when Baidu invests to a certain extent, the profits will be relatively stable and there will not be too much. Breakthroughs will limit the development of enterprises and cause bottlenecks in marketing.
So why don’t we change our thinking to do online marketing? Abandoning Baidu, many people think it is impossible, because most people think that Baidu bidding and other PPC are ways to quickly obtain traffic, but for corporate online marketing, we need What we ultimately consider is the effect, which also requires consideration of the conversion rate. If there is another way of conversion rate that can exceed PPC, then we can try it or even replace it.
At present, the Internet marketing ideas of most companies are as follows: Baidu bidding and other PPC → divert traffic to the corporate website → through online consultation → complete the sale. The idea I use now is more direct: launch vertical related websites for online consultation → complete Sale
I believe that from these two steps, everyone can clearly see some simplifications. Maybe the method of such a diagram cannot be clearly understood. For example, the www.4666688.com I built is a hospital website. The final sales demand of the hospital website is the actual patients who come for treatment. In other words, the final effect of all online marketing is determined by the number of patients who come for treatment.
So when we burn money on Baidu and cannot get a certain conversion rate, we will consider this more direct model. We will look for third-party websites in the industry to serve as platforms, and place advertisements and content cooperation on their websites. Since the ads are generally related or vertical websites, the viewers of third-party websites are generally the target user group or potential user group. Therefore, these target user groups and potential user groups are generally valid users who come through consultation on third-party websites, which directly streamlines our sales process. As long as the third-party platform website we choose has large traffic and has many advertising cooperation models, we can completely rely on it to achieve direct sales from users to the terminal.
In fact, whether in the medical industry or other industries, companies have many online marketing models, but everyone is constantly exploring the most efficient method.
To do a good job in online marketing for a corporate website, I think we need to do the following:
1. Pay attention to user experience, including VI design, which is very important.
2. Simplify the transaction process, that is to say, even if others want to buy your product, your lack of purchasing channels will often deter people.
3. Diversify advertising strategies. Internet marketing that only relies on PPC will never be innovative. Broadening your horizons and trying different methods may lead to higher efficiency.
4. Show the benefit relationship, that is to say, combine the product with the benefit relationship to let the user know that his money is worth spending and where it is worth spending.
Internet marketing ultimately depends on the effect. The model is dead, but the idea is alive. I hope that colleagues in Internet marketing will explore different methods. Everyone is also welcome to exchange experiences with me. If you are doing hospital network marketing, you can join the group 84983217 and indicate which hospital you want to join.
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