In fact, website promotion is not difficult to say, nor easy to say. First, we must determine our target group and the audience of the website, and secondly, we must find the usual scope of activities of the target group. With these two prerequisites in mind, let’s determine the promotion method that suits us!
Let’s introduce in detail how a comprehensive website should be promoted:
1. After the website is completed, how to let users know and visit your website. The main methods are as follows:
(1) Word-of-mouth marketing: This method is simple and effective. When a user tells another user that your website is good, then your website will be successful. I also learned about Google and Baidu from my friends, haha!
(2) Search: Everyone in the webmaster circle knows that once a personal website leaves the big brother Baidu, it will basically be miserable. Baidu is an important part of the source of the website, accounting for about 70-80%, so Keyword research for search engines is necessary.
(3) Friendly links: Exchanging links with websites of the same type can appropriately increase the number of visits to the website. Good links will increase the weight in search engines!
(4) Others: For example, mass email, QQ, forums, function code embedding, etc. can achieve the effect of promoting the website, including traditional business cards, packaging, traditional media, etc., but these methods are mainly for It is relatively strong and takes a lot of time. I personally feel that it is not suitable for sites like my www.qzhishi.cn!
2. The website has been promoted. How to make users return and rely on your website? Here I will introduce a simple method:
(1) Content: This is definitely the top priority, such as large-scale news, portals, etc. They rely not only on fame, but mainly on the timeliness of the content. Only when users are interested in your content can they continue to return to your website. .
(2) Function: Add some practical functions like my China Knowledge Network, such as weather forecast at the top, article comments, etc. If these functions are useful to users, interested users will also be retained!
(3) Benefits: Mine is a comprehensive website that can only provide some free resources on the Internet, so there are not many benefits in this area. If yours is Taoke or others, provide users with some useful information, such as very Cheap products, free services, etc., I believe are also good ways to retain users!
(4) Members: By providing some free technical support to members, we can help with some things within our capabilities. For example, I am a computer student, so I have established a computer group to help some entry-level people solve some boot problems, which is also very respected. !
Websites are promoted through the Internet, and there are many theoretical things. It can be said that 100 masters have 100 answers, but 100 answers can be summarized as the same core content. All you have to do here is think more!
International practice: www.qzhishi.cn Welcome everyone to visit!