Lao Xie today talked about some basic ideas for promoting the website:
1. Tell everyone involved with your business. This approach doesn’t make much sense, because your site should be viewed not only by people who know about your business, but also by people who don’t!
2. Advertise in newspapers and magazines and register your website address. This method falls under the category of conventional advertising, is expensive and has no long-term effect.
3. Sending a large number of commercial emails with commercial propaganda is considered spam to most recipients. It not only spreads the message widely, but also denigrates your business image.
4. Register as a member on a large business website or yellow pages. This method has a certain effect and has created famous business websites such as Alibaba. However, due to the restrictions on free membership of business websites and Yellow Pages, it directly leads to the continuous reduction of the amount of information and the gradual loss of value. And with the rapid development of the search engine market, business websites and yellow pages are gradually losing people's attention.
5. Advertise on industry websites. The click-through rate of online advertising is below 0.5%, which also has no long-term effect. The advertising effect is worrying.
6. Register your website in a large search engine. People who want to know about your business can find you through the search engine and by the desired product. Search engines are based on targeted search queries and are recognized as the most effective and mature method of website promotion. The latest CNNIC survey report shows that search engines are the main way for users to learn about new websites, and 82.2% of website visits come from search engines. Search engines are based on targeted search queries and are recognized as the most effective and mature method of website promotion. If you want your website to be appreciated by more than just yourself, you must pay enough attention to search engines.
The website is registered with a famous search engine, but why is it still ineffective?
Have you ever had the experience of looking for information in a search engine, and you find that there are 5,000 pieces of information on the page? Which one do you look at? You are most likely to only look at the 10 pieces on the first page, or even the first 3 pieces. Or you still have the patience to turn to the second page to read items 11-20, and at most to the third page to see item 30. You have unintentionally ignored the information in items 31 to 5000, which contains a lot of valuable content. If you register with a search engine, but unfortunately it can only appear in the 31st to 5000th search results, does this registration still mean anything to you? Those who are ranked in front of you are all your competitors.
If you can't get the top search ranking, registering in major search engines will mean nothing to you! The reason is simple: there are thousands of search results, your website is not ranked high, and customers generally only view the rankings Results in front. Research shows that in a search engine keyword query result, the top ten pages will receive 60-65% of the visits, the pages ranked 11-20 will receive 20-25% of the visits, and the pages ranked 11-20 will receive 20-25% of the visits. Pages ranked 21-30 will receive 5-10% of the visits, while all pages ranked after 31 can only share 5% of the visits.
A low ranking will not only cause your site to lose traffic, but more seriously, the websites that are ahead of your web page search ranking will become your competitors. Since you rank behind your competitors, visitors come to their site first, and if satisfied, purchase their product or service and stop visiting your site. If your competitors are unable to provide satisfactory products or services, visitors are likely to view your site. You live humiliatingly under your competitors.
Therefore, your ranking must be in the top 30, the higher the better, preferably the top 10!
The key to enterprise information construction lies in website promotion. Enterprises should promote the built website. A website is a virtual enterprise on the Internet. Just like a real enterprise, you must promote your virtual company on the Internet so that it can play its role and make your Internet investment return.
Search ranking promotion is a website promotion method that improves the ranking of corporate websites in search engines. It is the most effective website promotion method. The websites in the search results list are often companies in the same industry. Being ranked at the front means that you have an advantage and can more easily stand out from the competition.
I hope these experiences will be useful to everyone! Lao Xie QQ466715240. Welcome everyone to communicate with Lao Xie!
Reprinting instructions: Lao Xie’s soft article service!~~~~