SEM is the most basic method for corporate website promotion. In addition to search engine optimization, the more commonly used free promotion methods for corporate websites include:
(1) Viral marketing
It mainly provides free e-books, free e-magazines, free greeting cards and other content. Through these services, it provides "public welfare" services and incidentally promotes corporate websites. The content of the e-book should be unique, and the content and format of the greeting card should make customers feel warm. Only in this way can it have the characteristics of a virus, allowing customers to automatically help you spread it widely.
In addition to greeting cards and e-books, those that meet the characteristics of viruses can also be valuable articles, pictures, animations, videos, small software, etc.
If the corporate website has members, you can send regular e-magazines to their mailboxes, send greeting cards during important holidays, etc.
(2)Soft articles
Soft articles are familiar to everyone, and their purpose is to promote a company. Soft articles can be written, published and promoted in a planned way from the user's perspective, the industry's perspective, and the media's perspective.
What makes a good soft article? In one sentence: a third-rate article carries a QQ, a second-rate article carries a website, and a first-rate article is pinned to the top! When your soft article is reprinted by others as valuable, and pinned to the top of a forum or blog site, then Your soft article is very successful!
(3) Community (forum) promotion
Forum promotion is probably the lowest threshold method among free promotions. As long as you master simple methods, anyone who can surf the Internet can promote forums. For forum promotion, here are some tips to share:
·Register a batch of vests and mix out one or two well-known vests.
· Targeted promotion based on different websites and different forums. It's best to sort out the 10 websites that you think are the most popular and meet your goals. Even if Tianya is popular, if you post some blunt advertisements, others will think you are a monster.
·Pay attention to the quality of your posts in the forum. It’s not about having too many posts, it’s about being liked! It’s best not to post advertising posts with obvious purposes, as they can easily be deleted by moderators.
· Make good use of the forum's signature file and "sell" yourself well in a few words, and don't let go of those who can bring the website address.
·Promote in corresponding forums according to different search engine weights. For example, Baidu Zhizhi, Baidu Tieba, Sina iAsk, etc. are all good places.
·Posting must be consistent. Three days of fishing and two days of surfing the Internet is equal to Yang Bailao.
·If conditions permit, you can try to use spam promotion through forum group messaging software. Be cautious about this! Especially those companies that are engaged in branding are not suitable for mass promotion through forums.
(4)Yellow pages and classified information
There are currently thousands of industry websites in China, and these websites are supply and demand information release platforms. In addition to paid services, many websites also provide free information release, and companies can use them to publish company information.
If it is for consumers, there are several relatively large classified information websites in China that can publish it for free.
(5) Blog promotion
In addition to setting up blogs on corporate websites, companies can also set up blogs on large websites such as Sina, NetEase, Sohu, and Alibaba, and join the relevant blog circles of these websites for promotion.
Blog promotion is the same as forum promotion. You need to become familiar with your colleagues, leave messages on the blogs of your peers or target customers frequently, and interact with each other. Only in this way will it be effective.
In addition to writing your own blog to promote your business, another way is to let others write blogs to promote your company. This is a kind of "blog experiential" marketing, which allows a group of bloggers to try the company's products or services for free, and then express their feelings on the blog after experiencing it.
(6) Mass mailing
Currently, most advertising emails have become spam, causing resentment among netizens. However, if mass mailing is done well, the effect will be very obvious. You can get hundreds of millions of email addresses for just a few hundred yuan. The cost is extremely low, almost zero cost. If you can bring in a customer through the mail, you will make money back. It is best to send bulk emails to targeted corporate addresses or your own customers, so that they are targeted.
How to send mass emails well? Three methods can be improved:
· Make the email subject line attractive, concise and clear, and don’t look like it’s a scam.
·The email content should be in HTML format and the layout should be clear.
·The content of the email makes people read it and make them want to take action.
The above is some experience of Lao Xie, Lao Xie QQ466715240. Welcome everyone to communicate with Lao Xie!
Reprint note: Lao Xie’s soft article service.