Soft copy: As the name suggests, it is a "text advertisement" that is written by the marketing planner of the company or the copywriter of the advertising company, as opposed to the hard advertisement. Compared with hard advertisements, soft articles are called soft articles. The subtlety lies in the word "soft". It is like hiding a needle in a cotton wool, hiding it without revealing it, and defeating the enemy invisible. By the time you find out that this is a soft article, you will be cold-hearted. They fell into the trap of a carefully designed "soft article advertisement". What it pursues is a silent communication effect of spring breeze turning into rain and moistening things. If hard advertisements are Shaolin Kung Fu for outsiders, then soft articles are the Wudang boxing method of hiding needles in cotton and using softness to overcome hardness. Applying soft and hard tactics, both internally and externally, is the most powerful means of promotion.
Below are 3 sets of selected templates
Just put the URL in the soft article below,
Change it to your URL, and then you can promote it. The effect is very good!
Soft article template one:
Soft article title: 23-year-old boy abandons school to start website and earns millions a year
As the saying goes, people should not be resembling each other. If Xiaohua stood in front of you, you would definitely think that he was still a student and would not believe that he was actually the founder and operator of a website with a monthly income of more than 100,000 yuan and an estimated valuation of several million yuan. .
The guy is only 23 years old this year
This was the first impression when a reporter from Nippon Net interviewed Xiaohua on April 25. He smiled and said, it doesn't matter. This is also the impression that most of his customers have when they meet for the first time. Indeed, Xiaohua, who is only 23 years old this year, would still be sitting in school studying or running around looking for a job if he had not given up his studies because of his passion for the Internet. It was because of my original obsession and persistence with the Internet that I achieved what seems to be an impressive achievement today.
Like other people of his age, Xiaohua is a bit shy. When he came for the interview, he even asked his old friends of many years to come with him. But no matter how the reporter tried to persuade him, he still didn't want to face the camera. He said that on the one hand, he was very nervous, and on the other hand, he felt that he was an Internet person. The Internet is a virtual world, and he didn't want to appear with his true face. Don't want to be famous. The reporter had no choice but to take pictures of his back and his somewhat immature voice. After opening his website www.zdfad.com, with his back to the camera, Xiaohua began to talk about his past.
I got stuck the first time I came into contact with the Internet.
Talking about his understanding of the Internet, Xiaohua said that his family bought a computer in 1996 and fell in love with various computer games, but he did not have access to the Internet at that time. When he went to an Internet cafe for the first time in 1998, he was immediately attracted by the rich and colorful content on the website. It was inconvenient to go to an Internet cafe to surf the Internet. It didn't take long for him to buy a cat for home. After a month, the phone bill at home rose to nearly 1,000 yuan. The family was very surprised. After asking, they found out that the problem was caused by the Internet. Xiaohua was afraid of being blamed, so he immediately opened the web page and explained to his parents. When his enlightened parents saw various information on the Internet, they not only did not object to Xiaohua's surfing the Internet, but also encouraged him to learn new things seriously.
The two key 500 yuan in starting a business
He smiled and said, "I have a connection with 500. In the process of starting a business, 500 yuan was a key number for me."
Xiaohua told that his childhood wish was to become a cartoonist. When he became obsessed with the Internet and saw many comics and games on the Internet, he thought that if he could also create web pages on the Internet, he would be able to do so. Show your talents to more people. He bought various books on making web pages and tried them on the computer. Due to his interest and the long time he had been exposed to computers, he learned the basics of making web pages in less than a month. After he was admitted to Shenzhen Polytechnic School in 1999, he started trying to build his own website at school. He spent 500 yuan to purchase a domain name. After a period of exploration and gathering resources, his first website was quickly launched.
Xiaohua's first website was mainly based on his favorite entertainment games, but there was no clear theme. He posted whatever he liked. It was completely based on his personal whim. However, he did not expect that at that time when the Internet was not popular, His users reached 30,000. More than a year after the website was launched, an advertiser gave his website 500 yuan. He said that although the later websites were more successful, he still liked the first website the most because that website allowed him to earn his first money. Although it was only a small amount of 500 yuan, it was precisely because of this 500 yuan that he earned his first money. It made him think about his future entrepreneurial path and strengthened his determination to make a website his life's career.
Soft article template two:
Soft article title: Retaliation for refusing Baidu’s bidding ranking
One of my websites, Decoration Fashion Network, had more than 3,000 items included in Baidu after it was built. Then people from Baidu called and asked if we could participate in the bidding ranking. After calling twice, we refused because we really were not able to participate in the bidding ranking. But now More than two weeks have passed, but Baidu still has not included the website, not even the homepage. I wonder if it was retaliated? Has it been blocked? Google has already included it. Several other search engines can also search for several external links, but Baidu has nothing.
I think many netizens did not analyze the underlying reasons why Baidu bidding was exposed by CCTV. At that time, Baidu bidding model had indeed harmed the vital interests of many netizens. The more money they paid, the higher the ranking. For many people who do not understand the Internet , they don’t know, and they feel that whoever ranks higher is better. This is how false medical advertisements are making money from patients, and Baidu is an accomplice. Maybe everyone doesn’t know how much a hospital costs in bidding on Baidu every year. They are all over one million yuan. You can imagine the tricks in the middle. Baidu is tempted by huge profits and is irresponsible to its loyal customers. Don’t let Baidu know that Baidu Tieba is tempting. Baidu is rubbish. Baidu is the most popular website in China. Shameful internet company!
Now Baidu, using the emperor to order the princes, often uses means of cutting off traffic to force its customers to pay food. To put it harshly, this is a search for terrorism. This is why after Baidu was exposed today, in addition to the clamor from competitors, even many of its own users are secretly happy. If you are too harsh on your customers, you will force them to go against you. When you have a problem, everyone will push you away. Baidu, it’s still the same sentence, if you do unrighteousness, you will be killed. Whether you can be killed depends on yourself. If you do evil by God, you can still survive. If you do evil by yourself, you will not survive.
After the CCTV report on Baidu's false advertising was exposed, there was overwhelming negative news about Baidu. The author noticed that during the trading period on Monday afternoon, Baidu's stock price fell by US$45.11 to US$133.78, a decrease of 25.2%. Previously, the stock price also It once fell to $130.51, its cheapest share price since May 2007.
As a well-known independent observer of Huhu.com, the author has already heard of this fact (the reason why it is not a fabrication, because on the evening of November 17, Baidu officially issued an apology statement for the false medical information bidding incident), and in A few months ago, several personal website owners communicated with the author. After submitting their website information to the Baidu search engine, their websites that could still be searched almost disappeared; and the longer the search time on Google, the more But Baidu is also known as China's largest search engine, and Baidu's business personnel call them every week to promote bidding rankings. What should we do? The author said helplessly: There is no way.
In fact, the author has already anticipated Baidu's situation today. The author's office in Guangzhou Information Port is only 40 meters away from the office building of Baidu Guangzhou Company. Every time I accompany clients to discuss things in the office at around nine o'clock in the evening, the information port is already silent, while Baidu's office is often still quiet. The lights are bright, and through the thin glass windows, you will see the young brothers over there having meetings and discussions dedicatedly. Mr. Liu Zhongnan, CEO of Juping Asia Co., Ltd., once said to the author with emotion, "It's not easy for these kids at Baidu." !" Of course, every morning at around 8 o'clock, people in the information port will hear Baidu's children shouting slogans like "We are the strongest" and "Have confidence" at the sky (Sorry for rushing by , probably such a slogan). Every time I pass by, my hair stands on end. How come a well-known high-tech company makes the same sound as the MLM organization in the rental house opposite my home?
Soft article template three:
Soft article title: Want to buy my website for 1 million? No way!!!
I have a friend named Xiaoqiang who worked hard since he was a child. When he grew up, he worked as a webmaster. His fighting spirit at work, I dare say that no one can compare with him except the scarecrow in the field. Of course, hard work always pays off. His website is getting better and better and has a good number of visits. Xiaoqiang dreams of becoming an industry tycoon one day.
One day, Xiaoqiang received a call. The other party claimed to be a venture capitalist and wanted to acquire Xiaoqiang's website Decoration Fashion Network for 1 million. He hoped that Xiaoqiang could talk to him. Xiaoqiang saw that the other party was more sincere and offered a huge sum of 1 million. Although such a small amount of money was nothing to the domestic industry giants, for Xiaoqiang, a poor webmaster, the money was enough to solve his urgent needs. It’s time to talk about marriage, but you haven’t settled on a house yet?
So Xiaoqiang put on the best suit of his life, went to the street to polish his leather shoes, cut his hair, and then asked a friend to help him carry his briefcase. The two of them rushed to the hotel where the other party was staying. When we arrived at the place agreed by the other party, we first exchanged a few simple words of courtesy. The other party said sincerely: "Your website has great development potential. I am willing to pay 1 million to buy it. You see, I have all the money ready." After saying that, he pointed to the ground in front of him, and Xiaoqiang followed his hand. Looking ahead, I was shocked. I saw money piled on the ground like a hill. Xiaoqiang had never seen so much money before.
At this time, the other party said: "If you have no problem, we will sign a contract."
Xiaoqiang’s friend was also very excited and urged Xiaoqiang: “Hurry up and sign, it’s a rare opportunity.”
Xiaoqiang deliberately pretended to be very calm and said: "My website has great development potential. It will definitely be more than 1 million in the future, but seeing that you are so sincere, I agreed." So Xiaoqiang asked his friend to count the money and sat down to prepare. Sign a contract with the other party. I thought to myself: "Well, now I finally have money to buy a house."
Just as Xiaoqiang was looking forward to a bright future, his friend suddenly said strangely: "Xiaoqiang, come and take a look, this, this, this."
Xiaoqiang walked over and said, "Why, maybe the money is not enough for 1 million."
The friend said: "Enough is enough, but look at the money."
Xiaoqiang picked up the money on the ground and looked at it, and found that this money was something he had never seen before.
So Xiaoqiang smiled and asked the other person: "Haha, this should be US dollars. Hey, I was only looking at the money just now and didn't look at you. Only now did I realize that you look different from us. You are American."
The other party said: "No, I am Peruvian, and this is our country's currency. If the amount is correct, let's sign the contract quickly."
After hearing this, Xiaoqiang's heart felt cold. He remembered hearing someone say that one yuan was exchanged for one hundred thousand Peruvian coins, and one million yuan was ten yuan. Xiaoqiang was very angry. Is his website worth ten yuan? How could he think his website was worth twenty yuan?
The above is a reference and a reference. In the actual promotion process, maybe you will find better articles to use as soft articles. QQ25007601, the webmaster of zdfad.com, a female network. Thank you admin5, I hope more female website managers can come together to communicate, learn and cooperate.