Key points of ideas for website promotion:
The first point: clarify the user group targeted by the website
The first point is the best to grasp. As an individual webmaster, before building this website, you should clearly understand the user group your website is targeting. If you are a newcomer who has just joined an Internet company to do promotion, before doing promotion work, you must first understand the products of the company's website and what user groups it targets. You can do your own research, or you can directly ask senior employees in the company. Only after clarifying the first point can you start the next step.
Point 2: Investigate the main places where users gather online
For example, for a local portal, where are their target users?
1: Various professional local forums (there are many local forums in various places, such as Xiamen Xiaoyu Forum, Hangzhou 19th Floor, etc.)
2: Local version area of large forums (such as the certain city version area of Tianya, the certain city version area of Baidu Tieba)
3: Check out various types of local QQ groups (such as fellow clubs, dating groups, interest groups)
4: Local sections in comprehensive portals (for example, Tencent has a local portal for Xi’an, Chongqing, and Xinhuanet also has various local channels)
5: Local local portal (not to mention this, everyone knows it, there is competition, it is not easy to bring users here)
In short, you must do research in the early stage to know where your users are mainly on the Internet, so that you can quickly know where to go for promotion.
Point 3: Research promotion methods to attract users
In fact, it is no longer easy to fully understand the second point. But the most critical thing is step 3. How to attract these users from those places, whether through forum promotion, website cooperation, content exchange, SEO/SEM or spending money on advertising. In short, according to the actual situation of the website, choose the promotion method that is most suitable for your website. But more often than not, promoters are required to try them one by one. Only through data analysis of actual traffic sources can they select the most suitable promotion method for their website. Here, I would like to remind everyone not to think of any weird promotion methods or take shortcuts as soon as you come here. First, practice the conventional and effective methods that have been practiced by predecessors to the extreme, and then consider other folk remedies. In fact, any promotion method, if it can be achieved to the extreme, will be of great help to the website. Don't look down on those conventional methods, because most people have practiced those methods and have proven to be very effective.
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