In the previous lesson, we have already talked about the funny picture promotion plan of Gubaiyou Research Institute’s website promotion plan . After the course was released, many students have applied it in actual operations and achieved the expected results. This lesson will focus on explaining and analyzing the promotion operation and application of group soft chat.
Among all media promotions, group promotion actually best reflects the power of group promotion. The first is the timeliness of group promotion, the second is the communicative nature of group promotion, and the third is the weight of group promotion.
1. Timeliness
For example, QQ group, when you send out an advertisement, others will also see the advertisement you sent out at the same time. It is semi-mandatory, not to mention saving time and effort. If you spend 1 minute on When you log in to a forum to post or reply, one thing you can expect is that not many people will see the advertisement you posted quickly.
2. Communicability
After the advertisement is released, there will be a discussion about the advertisement among the group members. For example, they will ask you what website this is, what is in it, etc. If the topic has arguments, you can imagine the continuation of the discussion in a large group of 200 people. Sexuality is gratifying, and continuing to communicate will also attract the attention of group friends to the advertisements you posted, and they will directly ask you what your website address is when they forget. The power of online gathering is powerful.
3. Weight
As mentioned in the two points above, after you have timeliness and communication, you will find that your advertisement will be remembered by others. The nature of the group itself is a small circle. In the small circle, group members value each other, and even When you are his friend, communicating with each other will make you feel more relaxed. If this is the case, why are you worried about where the loyal users of your website are.
Of course, the above three points require establishing the quality of the advertisements you send. Joining a new group, posting an advertisement directly, and then waiting to be T. This is of course not possible, but it is conceivable that most people are resistant to such advertisements. Advertising should be soft. Soft articles are posted on other people’s websites. Let’s call them soft chat for the time being.
The focus of soft chat is chatting. Some students asked, chatting is a waste of time! Yes, chatting is indeed a waste of time. Many people who make websites, especially those who write programs and make websites, basically have one thing in common. That is, I don’t like chatting very much. Although I use QQ, MSN, etc. every day, I can count the number of words I can type using them in a day. Sharpening a knife does not cost any effort. If you can insist on posting replies to various websites every day to promote your soft articles, can't you also insist on letting yourself "relax", communicate and chat and send out your advertisements, so that Wouldn't it be better for others to accept it? Of course, if you just want to be a garbage dump, then this method is really not suitable for you, because this method does take a lot of time to complete. We often see this on a website In one sentence - build a website carefully, what does this sentence mean? Does it mean writing a program carefully? Not exactly, right? When building a website carefully, the biggest target should be users. Chatting should be the closest thing to a website built carefully. Communication is always the most important thing. Good catalyst.
Everyone knows how to chat, and everyone has a different style. Our Gu Baiyou Research Institute does not need to limit students’ styles, but we need to give 5 points to pay attention to.
1. You first need to treat others as friends
2. Never be in a hurry to achieve quick results
3. It is best to be able to create arguments
4. Never force others
5. Forget that you are posting small advertisements
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Zhao Lei’s blog: WWW.SSWEN.CN