The promotion of blog posts is a very good soft promotion method. Publish your own articles on major blog sites and mention your website in the articles. When making soft articles for blogs: first, they must be relevant to the content of the website; second, they must pay attention to whether they can attract the attention of the target user group; third, they must be persistent.
First of all, the article needs to be related to the content of the website. If it is not relevant, even if someone browses the blog article, but it is not related to the content of the website, then it is a pure blog, not a soft promotion. For example, if you are building a business dating website, you can write some articles on management, financial management, etc. This is a topic that business people are more interested in.
Secondly, blog posts must be able to attract the attention of the target user group. If the blog post has no readable value, even though the topic itself is the target user group, such a blog post will also fail. For example, when promoting a business dating website, the person who writes the blog article is responsible for the management and does not have rich experience or unique insights in investment and financial management. If the article is unreadable, it will be difficult to attract the attention of target users.
The value of an article is the most critical thing to attract the attention of the target user group. If the entire article is full of advertisements and cannot bring any value to users, then the blog post will not have a promotional effect. If the blog article can attract the attention of many people, the website mentioned in the soft article will be known to many people, such as a website that sells beauty products. An opinion leader in the beauty industry often publishes blog articles, which will attract the attention of the user group. , not only users will forward it to their friends around them, but also other websites will often reprint it, and the article covers an increasing number of target user groups. Original articles or articles by famous people are more likely to be at the forefront of search engine results. Therefore, search engines can also bring in a lot of target users.
Finally, you need to persist. If your blog posts can be viewed by many people, if you persist, there will be unexpected results. If you are an expert in a certain aspect, you can do it yourself. If you do not have the ability and time to create original works, you can reprint some valuable articles and aggregate them, which can also attract the attention of many users. Of course, it may be best if you can ask opinion leaders in the field to mention the website by the way when writing blogs. The effect of persistence is not only attracting target users, but also bringing the website's brand and increasing its popularity in the industry.
As long as it brings valuable information to users, users will not resent the promotion of blogs. For example, if you build a movie area website, you can go to major blog spaces to publish the latest news about movies and publish in-depth movie reviews. For example, keep writing The latest movie reviews, the latest box office rankings and other related information, as long as it is what users need, readers will not resent the addition of a recommended website in the article. These users are originally interested in movies, so what they bring The conversion rate of visitors to users will also be relatively high.
But you must not create spam information. Users will not be interested in articles that are of no value to users. Spam information will do great damage to the website. PS: Reprinting is welcome, please note that it is from A5 and written by the webmaster of www.bspread.com. Thanks!