I was watching NetEase news today, and one of the news caught my attention - the crew of the new "Journey to the West" asked for 2.8 million in filming fees from poor counties in Guizhou . (For my own benefit, I forward this news to my website. If you don’t like advertisements, you can go to NetEase to read the original article.) After seeing this title, you may know what I am going to say. Yes, the hype value of this news is quite strong.
Let’s not say whether this news is really hype - but it does play a considerable role in increasing the popularity of the place names and scenic spots mentioned in the article. If you don’t believe it, just wait and see. It won’t be long before all major websites and media will have relevant methods. , the breadth and depth of its communication must be much stronger than a positive promotion advertisement on a TV station. Of course, the purpose of a major media publishing a piece of news is not to hype anything, but we can get some inspiration from it. Here is a comparative analysis:
Many people have used soft article promotion when building a website for promotion. To put it bluntly, it is to create a hype that is not hype on the surface. But the effect must be significant. The effect comes from the readability and usefulness of the article itself, as well as people's attention. In this news, "The crew of "New Journey to the West" asked for 2.8 million in filming fees from poor counties in Guizhou" in, embodies
these elements.
First, attention and breadth. Look at the title, "Journey to the West". This masterpiece is well known to everyone, and it is a new crew - filming is about to start again? Be sure to see how it is different from the old version. Asking for 2.8 million in filming fees? What do you mean? You are asking for money from others when you are filming a movie on someone else's territory? Or asking for so much money from a poor county in Guizhou? It's so infuriating. You must see which crew is so awesome. The title alone makes people have to click on it.
Second, content readability and usefulness. When it came to the news, there was a photo of Zhang Jizhong, the boss of the crew, standing in the Zhijin Cave in the scenic spot. The cave was full of light, quite magical and highly watchable. Then came the text report, which covered all aspects, including an introduction to the scenic spots in the impoverished county, as well as speeches by leaders and discussions by netizens. After reading it, people not only felt angry but also made comments later. I think many netizens will definitely remember this place - Zhijin Cave in Zhijin County, Guizhou. If you have money, you must go and visit it. It’s so fun. Even Journey to the West was filmed here. The scenery must be beautiful. It's amazing, it reminds me of Sun Dasheng's flower and fruit landscape caves in "Journey to the West", as well as the caves of various monsters. Haha, this communication effect is better than being a positive person on the TV station
Of course advertising is much better!
My writing level is average, but I just feel that I have this feeling after reading this news. Isn’t the highest level of soft writing the effect of unintentional insertion? As long as you observe carefully and experience it carefully, you will find that methods and strategies can be adopted everywhere. .