In the past few years, domestic B2C has been in a state of loneliness and calmness. However, since the beginning of this year, B2C investment has become increasingly active, entrants have increased, and supporting systems have continued to mature. The B2C industry market has experienced doubling growth for several consecutive years. Last year, the growth of some vertical industries even far exceeded the expected doubling, achieving 3 times. growth.
Hundreds of large and small vertical B2C online stores have emerged in mainland China, involving various industries such as books and audiovisuals, IT digital, clothing, diamonds, cosmetics, watches, etc. This is also a sensitive signal for the launch of B2C.
My friends, the webmasters, must be getting ready to take action. Then the next step is how to build it? The first step is to choose the source program to build your own website. Most webmasters will definitely choose open source malls such as: YxShop, Shopex, ecshop, etc., and then rely on the passion for entrepreneurship to build it in a few overnight hours. Do you feel more excited about B2C malls? So how can you stand out in the face of B2C malls built by so many individuals or companies? Let’s discuss it here:
(1) From the perspective of website user experience
1. Customers need to be guided on the page
Add "Click to buy the product" or similar instructive text to each product page so that buyers can buy the product emotionally in a rational state. It is best to use more attractive words such as "product introduction" and "hot-reviewed products".
2. Consistency across all pages
If you have some bad code on your page. For example: opening a new page in a new window, setting the browser window size, etc. This may offend buyers, so it is best to remove them all. Don’t forget to check if the site is still functioning properly.
3. Pictures of the product
Product pictures should be true, clear, and attractive. A large number of product pictures, pay attention to clear structure. Any search engine likes clear structure, so that search engines can understand your focus. YxShop fully considers this structure for users when designing.
4. Don’t put too much flash on the homepage
Everyone knows that search engines have poor ability to recognize images, but our homepage can retain some customers with its beauty. For example, some women's websites may find them more beautiful. When her friend wants to buy something online. I will definitely tell her friends that a certain website is very beautiful. Another thing here is that the domain name is easy to remember! But there is too much flash on the homepage. Not recommended either!
(2) Later promotion methods
1. How to quickly increase PR value
Faced with the theory that PR value is useless, which is currently widely circulated on the Internet, I personally feel that this is just a one-sided statement, just like what everyone often says: "Money is not everything, but there is nothing you can do without money." This PR value is very important for an e-commerce company. The same is true for websites. The PR value indicates the weight of the search engine on the website. At the same time, the PR value also indirectly brings traffic to the website. The method for the PR value is to find websites with high PR values to make friendly links. The most direct and fastest way is to use the method of purchasing links to increase the PR value within one Google update. Then use the increased PR value to equal or higher than yourself. Websites exchange links. Finally, slowly remove the website that purchased the link before. Maybe everyone knows that this is a cheating behavior, but cheating occasionally is understandable.
2. Hang out in Q&A communities
The Q&A community mainly focuses on the effect of long-tail keywords to bring traffic to the mall. Everyone should know the best platforms for the Q&A community at present, such as Baidu Knows, Tianya Q&A, Sina iAsk, Soso's Ask, and Yahoo's Knowledge Hall. Baidu Knows Q&A can directly bring traffic. It should be noted that when doing Baidu Knows, you must pay attention to skills and understand their rules. Because compared to Baidu, mentioning your products under Baidu products will bring you considerable Most of the traffic. Baidu Spider will definitely give priority to its own products.
3. Soft article promotion
For the promotion of soft articles, it is mainly through the release of soft articles in some forums. It mainly involves product promotion, sharing of promotion experience, event hype, etc. Different publishing platforms are chosen for various types of soft articles, because good soft articles also need Only suitable platforms can be well published and spread better. If possible, you can use some better platforms to do some promotional topics, and the effect can be amplified. Only suitable platforms can be well published. . will spread it better. If possible, you can use some better platforms to do some promotional topics, and the effect can be amplified several times.
4. Seize important holidays to carry out promotional activities
In China, every major holiday will bring about a shopping craze. Therefore, in the field of e-commerce, we must also have this awareness. We should seize important holidays, determine the theme of activities suitable for the holiday, and come up with ingenious products. Promotional activities will definitely bring good results. The advertising management designed by YxShop also takes this into consideration for webmasters.
These are some personal opinions on the promotion of e-commerce websites. I hope that individual webmasters can make progress together.