Participants | Responsible for content |
Editorial Department | Write the introduction and promotional content of the Earthlings website |
Technology Department | Compile traffic statistics daily, focusing on the number of new visitors and return rates |
Course add group | Organize daily added content titles and links |
Technology Department | Change the title, keywords, and description of the on-the-job research promotion page; and other related cooperation during the promotion process. |
Promotion group | 1. 30 forum registrations are promoted every day and organized into tables to facilitate long-term promotion in the future. The promotional content is a website introduction written by the editorial team; 2. Register on 10 well-known blog sites every day and conduct publicity. The publicity content is relevant content submitted daily by the course addition group; 3. Collect 50 excellent website emails every day and send cooperation intentions. Make changes and improvements to the website based on feedback; 4. Achieve promotion goals through various means. |
1. Preliminary analysis of the overall website:
1. The Earthling Education Network http://www.30px.com takes educational e-commerce as its core development goal and collects all excellent schools and excellent courses across the country. It is also supplemented by the latest exam information, exam study materials, and professional training for students. Planning and guidance, providing students with a full range of services, and providing a forum communication platform to facilitate communication, exchange and learning among students. After early efforts, as of now (April 3, 2009), the number of course information has reached 1,300, and the number of information is close to 7,000. It can be said that a great breakthrough has been achieved.
2. Competitor analysis and comparison; compare through keywords, descriptions, and included numbers, again involving confidentiality (content withheld).
3. Comparison of advantages and disadvantages: Compare advantages and disadvantages with competitive opponents, and exploit strengths and avoid weaknesses. (Content withheld).
2. Existing problems and solutions on the website:
1. The fonts on the homepage of the website are garbled under the Firefox browser. According to the analysis of Google website statistics tools, the percentage of visits using the Firefox browser to the total number of visitors is 1.55%.
Solution: The artist sets the font to modify it.
2. According to Baidu's suggestions to website webmasters, the keywords of the website are not targeted, and the page description is not a paragraph. When users search for relevant content through search engines, it cannot attract users to visit the website.
Solution: Modify the home page description, and the website editor should add page keyword content and description content when adding content.
3. According to Baidu's suggestions to website owners, the website's dynamic page content is too large, which is not conducive to search engine crawling. As a result, although the website has a lot of content, it has a small number of included items and low natural traffic.
Solution: Programming personnel are required to modify the background to make the page static, or pseudo-static.
3. Website promotion goals:
1. Based on the comparative analysis of advantages and disadvantages, focus on promoting the on-the-job research special page http://www.30px.com/service/newservice.htm, and at the same time increase the number of visits to the entire website, while excluding paid promotions (such as Baidu bidding and Sina advertising) ), achieving 200% traffic growth in April
Note: The key inspection targets are the number of new IPs and the return rate. This data content is collected by the technical department and submitted daily.
2. Enter global Alexa and enter the global 1 million. This data can be found based on the global Alexa ranking.
4. Promotion steps and methods:
Free: 1. Improve the natural ranking of search engines and determine keywords. Based on user search data on Baidu, we learned from the Baidu Index that the daily attention of "working graduate students" users is 1477, and the daily attention of "working graduate students" users is 91. Determine promotion The keyword title of the page is "On-the-job graduate students—Earthling Education Network www.30px.com".
The keywords are "on-the-job graduate students, on-the-job graduate students at China University of Political Science and Law, on-the-job graduate students at Peking University, on-the-job research"
The description is "Earthling Education Network provides examinations for in-service graduate students, in-service graduate students at China University of Political Science and Law, in-service graduate students at Peking University, and in-service graduate students at Tsinghua University, as well as registration time, admission brochures, registration conditions, etc."
Note: The above changes will have a certain impact on search engines, but this change can be used as an experiment on search engines to facilitate subsequent updates of keywords and descriptions on the homepage of Earthling Education Network.
2. Website promotion methods:
Forum promotion: The editorial team will prepare a professional introduction to the Earthling Education Network. This content must include comprehensive information such as the founding date of Earthling, development goals, service content, honors, etc. (This content can be used as the "About Us" introduction at the bottom of the website page). The promotion team registers 30 forums every day and conducts publicity and promotion to people on earth.
Note: The registered forum address, user name, and password must be documented for long-term promotion and use.
Blog promotion: The background adds course groups to add course titles and link content to the promotion group every day, and the promotion group updates the blog every day. The promotion team must have a minimum of 10 excellent blogs per day on Sina, Sohu, Hexun, iResearch, etc., which can be repeated. Form a huge blog group.
Bulk email: The promotion team collects email addresses of excellent websites every day and sends cooperation intentions. Daily quantity is at least 50. This form needs to be documented.
Baidu knows, Tieba Q&A. The promotion team will promote the Earthlings Education Network in relevant Baidu post bars based on target needs. (Since Baidu can post anonymously, there are no hard and fast rules for this collection)
Other promotion methods: QQ group mass messaging: Find the QQ group for discussion of in-service graduate exams and conduct mass messaging on the promotion page;
Soft article promotion: Write a professional promotion article and promote it on Admin5 and webmaster websites.
Submit URLs to URL navigation, website directories, etc.
Charges: 1. Advertising and promotion on Sina homepage; 2. Ranking promotion through Baidu bidding;
Note: This content is a document written at the end of February. The corresponding work has been started. Sina has also advertised for in-service graduate students on the Earthling Education Network, and Baidu Bidding is also doing it. 200% of the promotion target has been achieved.
Contact information: QQ 1023601152