Online branding has two meanings:
One is the brand established through the Internet.
The second is to truly enter the international market through the Internet.
But now many domestic companies' websites have shortcomings in structure, operation methods, promotion methods, etc., and online promotion is the top priority. While many companies are lamenting the lack of Internet resources, the decline of e-commerce, and the sheer waste of building websites in China, have they ever really thought about: Why has our website not achieved the expected purpose? Why has no one cared about my website yet? Is it really true? Is online marketing not working in China?
The answer is of course no. The reason for these problems is that many companies have not really realized the importance of online promotion. Many companies even have a negative attitude towards online promotion, thinking it is useless, and believe that the purpose of promotion will be achieved naturally after the website is built. This idea is wrong. Because no one will know about the newly created website, so no one will visit it. Just like what do you do when you need to find someone but don’t know that person’s name? That’s right, find an agent. And search engines are the best "intermediaries". There are also various intermediary methods, and you can develop your promotion plan according to your own situation.
According to the promotion area, it can be divided into: international promotion and domestic promotion.
According to the promotion form, it can be divided into: natural ranking and bidding ranking, etc.
Global promotion: You can promote your business, sell your products, and shape your company's image globally. As long as you choose the right method and the most suitable promotion plan for your company, your company can truly enter the international market and create a brand effect. One of the most powerful means.
Natural ranking: The natural ranking service is a comprehensive ranking of search results based on various indicators such as the number of visits, the number of links, and the quality of the website. It is located on the left side of the page. Generally speaking, the websites ranked on the first page of search results are the most popular websites, and the first one is the most important. The natural ranking is not subject to external human intervention, which fully reflects the fairness and impartiality of the network, so that the results obtained by users every time they search are the best and most important websites. And natural ranking is completely free. As long as you properly optimize your website, you can rank on the homepage or first place without spending a penny.
Bidding ranking: Bidding ranking is an efficient, free, and interactive new advertising method. Customers can freely choose the bidding advertising platform, adjust the price of each click through bidding to determine the advertising ranking, and charge based on the number of clicks. Bidding ranking has the ability to appear in the search results page of the search engine for free, and be in the forefront, or in a prominent position, no clicks, no fees, flexible operation: adjust the ranking of product keywords at any time, increase or decrease the number of product keywords; you can adjust yourself at any time Website ranking, control of website traffic and other advantages.
In short: Develop the promotion method that best suits you based on your own situation, and you will be able to fly freely in the vast network. Enjoy the vast, convenient and fast new experience that the Internet brings us.
This article originates from the Guangzhou SEO optimization website www.zouzheng.com. All major webmasters are welcome to reprint, leave a QQ: 86451941