1. First check whether the other party’s site is included
This is the most basic. If the other party's site is not included in Baidu, YAHOO, and GOOGLE, you must consider whether his site has been deleted due to cheating. Such a site must carefully consider whether to do business with him.
Method: Enter each engine and use the format site:www.freednf.com to query. If there is a return value, it means it has been included, otherwise it means it has not been included.
2. Check whether the other party’s link is valid
Just seeing your link on the web page does not mean that the other party has done it. Now many webmasters use the calling method. On the surface, it seems that the other party has put your link, but in fact, the link made in this way , the engine can't catch any of them, and it won't be of any help to friends who link to it. If you encounter this kind of link, you must not do it.
Viewing method: You check the other party's original code to see if you can find your link code. For example, my website link is like this: Hot-Blooded Ranger</a>. If you can't find it, the other party used this kind of call. method, the most commonly used one is JS call, the format is as follows:
3. Check the quality of the other party’s link
According to the PR scoring rules, the more output links a site has, the lower the PR score it can give to the other party. Moreover, the engine also has an upper limit on the number of links in a page. If there are too many, it may be abandoned. It is recommended The maximum number of links on a page should not exceed 100, including your own in-site links. If there are more links, it will be ineffective, and there will be no need to link to it.
4.The importance of PR in SEO
Nowadays, many webmasters only require a certain PR when exchanging links, and will not change if it is less. I think this is a serious misunderstanding. Maybe you think that the PR value of your site is high, and you look down on sites with low PR, but you I have not considered that the PR value will change, and you will also improve from 0. In SEO, the more quality external links, the better. It does not stipulate how high the PR must be. PR does not play a role in SEO. What role does it play? Its weight is minimal. I suggest that these webmasters can put high-quality sites with high PR values on the homepage and low PR values on the inner pages. This will not affect the overall effect and can add more external links.
5.The importance of ALEXA ranking in SEO
Nowadays, many webmasters require ALEXA to be within tens of thousands when exchanging. This is the only requirement and the others are ignored. This is also a misunderstanding. If ALEXA ranks high, it can indeed reflect the quality of a website, and it can also reflect the quality of a website. You can add weight to SEO, but that is only limited to sites with less than 10,000 users. For SEO, sites with more than 10,000 users are no different from sites with 1 million users and will not be of much help. Moreover, ALEXA’s cheating method It is widely circulated that it is not difficult to boost a new website to a ranking of 100,000. The webmasters who ask for this are not as smart as those who ask for PR.
6. The importance of similar sites
I have also found that many webmasters require similar sites to be used as homepages and non-similar ones to be used as inner pages. The webmaster who made this request also knows the importance of similar sites, but I still want to remind you that similar sites are good, but you need to understand each other. Regarding quality issues, as long as it is a high-quality site, even if it is not of the same type, you are welcome to exchange homepages with you. At that time, someone told me that my SEO service station and GOOGLE ranking site were not of the same type as theirs and that I would not make a homepage. This is how they refuted it. Baidu and you are not the same kind. If Baidu wants to exchange homepages with you, why don't you change it? He smiled and stopped talking. The most important thing is to look at the quality of the other party's site to decide whether to exchange homepages with him.
7. Avoid potential dangers
Nowadays, there are many types of sites that have the possibility of being K-ed at any time, such as: beauty pictures, porn, private servers, lottery, gambling, etc., which may involve illegal activities. It is recommended not to exchange with sites that are borderline. If their site is hacked and you don't know about it, you may be implicated at any time.
8. Improve rankings through links
If you want to improve the ranking of a certain keyword, then use this keyword as the text material of the link, and try to use text links. If you must use image links, you must use the alt attribute, otherwise it will not be effective. , for example: alt="keyword".
9. Link management methods
Nowadays, there are many webmasters who are very unscrupulous, especially companies. Their administrators often delete links to other sites without any reason or notice, so we must develop the habit of checking links frequently. When I make links, I will use EXCEL to make a file on my computer and make statistics by month. I will check the links I made last month every other month. If I find that the other party has deleted them, I will negotiate first. If the other party refuses to relocate them, I will give them to them. delete.