There is such a truth in operating a website: doing 10% share of 100% market will never be as beneficial and important as doing 100% share of 10% market! That is what people often say, it is better to be a big monk in a small temple than to be a big monk in a small temple. The young monk in the big temple. Some small and medium-sized websites carry out subjective and blind publicity and promotion as soon as they debut. In the mid-term development, they often fail to persist. The result is often moths rushing into the flame and self-destruction.
Small and medium-sized websites do not have strong backing and funds like large websites. In the face of objective reality, the correct approach for small and medium-sized websites is to clarify their own promotion methods after solving the most basic survival problems. Continue marketing and promotion, do not give up easily, and persist. is the most important. Small and medium-sized websites have limited funds and human resources. It is impossible to cast a net to catch fish all over the world, and it is impossible to try in every field. It is necessary to concentrate on focusing on targeted marketing methods and formulate simple, flexible, and practical website promotion plans. This is The only way out.
Help small and medium-sized websites to promote from local to national level
Search engines have become the "first stop" for most people to enter the Internet, turning the needs of netizens into business opportunities. Search engines are changing the traditional marketing methods of enterprises. It is understood that the search marketing market in North America accounted for 40% of Internet advertising last year.
It is reported that the number of small and medium-sized websites in China has reached more than 10 million, and their specific needs for marketing promotion are: low cost, precision and flexibility. It is difficult for these small and medium-sized websites to promote themselves at a lower cost through traditional methods, and search engines cater to their needs, so we small and medium-sized webmasters must use it as a way to achieve IP traffic. Search engines are very important to them. We, small and medium-sized webmasters, play an immeasurable role. On the contrary, if we are a large website and have already put our brand or website into the hearts of users, then by that time, we don’t need to pay attention to search engines.
Give an example to illustrate that the user comes first
Website Cool is a forum that serves the majority of webmasters. Its main business is source code downloads and webmaster resources. Since opening Google Adwords, in just six months, the click rate has increased by 10%, and the income has also increased by 20%. IPs from search account for 40%! 60% are old users who are repeat customers. Why are there so many repeat customers? Because their website itself provides very good services, updates in a timely manner, and is very responsible to users. Their website has many high-quality products. The source code is provided for members to download, but the same source code cannot be bought outside. Some members even modify it slightly after downloading it and sell it for money, giving users generous returns, and users will also support it. I believe everyone should understand this truth!
Therefore, we small and medium-sized webmasters must learn more and ask more questions, and put user service first. At the same time, we must learn from the beginning about promotion. As long as you seize the opportunity and don't give up and persevere to the end, you will definitely succeed! My website www.qqyz.net is currently being promoted intensively. You can communicate more. I have written so much, but I hope that what I say will be useful to everyone. Finally, I wish our small and medium-sized webmasters success in the end!