If a newly established company wants to let more people know it, the publicity methods it has used in the past few years are nothing more than newspapers, television, radio, magazines, outdoor media, etc. Anyone with a discerning eye knows that these traditional publicity methods are all There is a time limit. If you advertise these days, it may be effective. Once you stop, you may lose customers. Moreover, these costs are expensive. If it is an individual business or a business that has just started, , it is difficult to include it in the first choice. Now that the stage is set up and our goal is to make profits, is there a better way to solve this dilemma?
Yes! Today, when the Internet is widely used, why not use the low cost and good operation methods of the Internet to obtain high returns. This is the search engine marketing advertising we are talking about! Simply put, search engine marketing is Internet marketing based on the search engine platform. It takes advantage of people's dependence on search engines and usage habits to deliver marketing information to the target as much as possible when people retrieve information. client. Search engine marketing pursues the highest cost performance, obtains the largest number of visits from search engines with minimal investment, and generates commercial value.
Search engines have become the “new favorite” in the online advertising market. Search engine marketing advertising can only bring potential customers to your website. Whether it succeeds or not depends on the construction level of the company's own website, its own strength and related service levels.
Then the author issues a warning about the problem of search engine advertising. The following three basic elements need to be paid attention to:
First: product selling points, market positioning, market appeal
One thing that marketers often overlook when placing ads is that what is being promoted on search engines is the product itself, not the business. Let’s not talk about the company’s vision, beliefs, or market positioning, but let’s talk about the selling points of the product first. You must first consider what is different about my product compared with similar products? What are its advantages? Is the price right or the performance is superior? From what angles can my product solve what problems customers have?
Market appeal. Putting aside business goals and only thinking about what customers need, how can I generate appeal among future customers and make them feel that my company has credibility, that my products are more secure in terms of after-sales service, and that I am one of the best among similar products? Some characteristics are more influential and universal. This is a subtle psychological effect, which will determine whether your company can become a leading brand in the market and obtain large-scale customers in batches.
Second: Choose more accurate keywords to get better advertising results
Brand keywords: One thing that every company needs to pay attention to is that when people search for this brand online, they often go to the websites of dealers and agents.
Sales keywords: Carefully study what customers are looking for online, and then design keywords and guide web pages accordingly. Think about what areas your customers are concentrated in, create several web pages specifically for different types of customers, and carry out targeted advertising.
Third: Turn future customers who click on the ad into consumers
Advertising is advertising, and you must pay attention to the cost of advertising. From the time visitors see the ad to the process of making a sale, you need to study how to make future customers more likely to be tempted, make it easier to make an immediate purchase decision, and have a deep enough impression on you. There are many details that need to be thought about in detail and continuously improved.
To complete a promotion, you need to have more than seven contacts with a future customer before he can become familiar with you, trust you, and decide to buy. This means that online consumers have to click on your ad an average of seven times to generate a customer, but most of them Some people will only click one or two ads. Therefore, the actual number is 7*7=49 times. It takes every 49 ad clicks to complete the complete development of a customer. Without in-depth research, this cost waste is huge. , the role of your website should be more like an automatic shopping guide. The sales wording of your advertising description, the sales deployment of the website, and the product recommendation demonstration strategy will determine whether you end up wasting a lot of advertising costs or quickly promoting sales.
Author: Street Dancer-HipHop-China's largest dancer communication platform Source: http://www.jiewuzhe.com.