Regarding publicity and promotion (divided into two parts, online and offline. This article takes insurance websites as an example, but of course it also applies to other types of websites for your reference).
1. Online:
1. Registration with prizes, for example, the first 100 people to register on the website will receive N points, or N yuan cash vouchers, or directly purchase a certain insurance type at a 50% discount. Buy a gift, for example, buy 500 yuan of insurance and get 100 yuan of insurance, or buy 200 yuan of insurance and get a beautiful gift; or 500 yuan of insurance turns into 699 yuan, and you can get a 200 yuan of insurance by adding 1 yuan.
2. Website advertising promotion: 1> Advertise on well-known websites, mainly local Nanjing websites in the initial stage (such as Longhu.com, Xici Hutong, 8080, Jinling Hotline, etc.); 2> Website navigation stations, such as hao123.com, 265.com and the like. Generally, netizens will first go to these navigation websites when surfing the Internet. They can buy links in the relevant columns of these websites; 3> Website alliances, such as Dark Horse Alliance, Nine Wins Alliance, etc., these alliances are equivalent to intermediaries and have thousands of affiliated websites. The ads placed will be displayed on several of his affiliated websites and have a wide range of placements. The above types of products can be launched for one month in the initial stage to see the effect before further selection.
3. Search engine promotion, purchase Baidu or Google keyword bidding ranking promotion, when searching for keywords such as insurance, they will be displayed at the top of the search results. In addition, after the website is basically completed, you can log the website into major search engines to increase the number of visits.
4. Friendly links, try to link with big websites, so as to increase the visit rate and increase the weight of search engines.
5. Regularly promote special offers, similar to daily specials in restaurants. For example, from Monday to Wednesday, insurance with an original price of 150 yuan is sold at a price of 88 yuan, limited to the first 20 people (you have the final say whether this quota is reached or not, it is just a gimmick to stimulate your desire to buy).
6. Gunmen, soft articles, and hype posts in major forums, websites, etc. Soft articles are soft advertisements, and they attract attention.
7. Flash promotion, for example, when a new mp3 or skit comes out, make it into flash, and put a small advertisement at the bottom, because now exquisite flash is widely circulated. Of course, you can also contact ready-made flash authors to advertise and pay a small fee.
8. Link promotion, the registered user will give him a promotion link. No matter how he publishes the link (QQ, MSN, forum, MAIL, etc.), if someone clicks on this link and visits our website, it will be given to him. Add 200 points. If someone buys insurance, we will add 500 points (specifically based on the purchase amount), or even a commission for purchasing insurance! People who are recommended to buy insurance also have corresponding discounts.
9. Recruitment promotion, publish insurance website recruitment information on websites such as 51job, and recruit salespeople who dare to challenge high-payers. In fact, there is no basic salary. There are many people checking company-related information. Of course, the company's website is also a must-see.
2. Offline:
1. Gift advertising, the following gifts are distributed free of charge and can be used in busy cities and places with high flow of people. Reusable bags, because reusable bags are used more frequently now and have low production costs. Website-related information is printed on the bags; desk calendars also have website information; mouse pads, after website information is printed, are distributed free of charge, and Internet cafes distribute them free of charge. They are distributed free of charge in the office building; virtual cartoon images (plush, plastic toys, etc.) on the website are distributed free of charge; the above toys can also be used as gifts for redemption of member points.
2. Learn from the practices of Ctrip and Mango.com and make a brochure about insurance. Include a membership card with an ID and password. Once you log in, you will get 500 points or a 20 yuan cash voucher or something. Distribute in places with high traffic or find targeted places.
3. Campus insurance agents. Nowadays, there are more college students who have free time. They don’t need a basic salary. They are only given a commission and let them sell. There are no restrictions on the means. They can be online or offline. They are given a box of business cards for free (the title of the business card is changed). An insurance agent or something) sends you the information. To sell insurance online, at least it is in Soho, and at the same time they get exercise. They feel very good, and students will spread the word.
4. For street surveys, find part-time workers. Surveying is secondary and mainly sales.
5. Find friends in the media, including TV, newspapers, magazines and the Internet, and create a special topic on insurance. Let’s say that insurance is closely related to people’s lives and work nowadays. With the popularization of computers and the development of the Internet, a certain expert and a certain organization predict that online insurance will replace traditional insurance in the future. The trend is inevitable. At the appropriate time, our website will be presented to the public as a new world. Many people actually don’t know about online insurance. After being told this, they will at least be curious enough to go to the website to take a look.
6. Make a front door for that street store for free. We have a unified graphic design, fonts, colors, layouts, etc. Door sign printing is free of charge and installation is free, but it must be in accordance with our standards, including putting our LOGO. These are low-cost investments (printing costs 18 yuan/square, installation generally costs 200 yuan). In the long run, these are good advertising spaces. Passers-by will watch it every day, week after week, month after month, and they will be influenced by it.
7. Make business cards for free. There are many small shops. Make business cards for them for free, but you must put a small advertisement from the insurance website on the back of the business card. While they distributed business cards, the insurance website also indirectly promoted it.
8. Link up with merchants to get insurance, points and coupons when buying building materials, home appliances, digital devices, etc. In addition, newspapers often have quizzes and quizzes. In cooperation with newspapers, here is a line: The prize is a membership card worth N yuan provided by an insurance website.
9. Do an online survey in the early stage of publicity. For example, we will pilot it on Xici. We will find some insurance and website issues that everyone is more concerned about and vote on them. 10 people’s votes cannot represent any issues. 100 or 1,000 people will respond. Problems can serve as our reference and direction for improvement.
10. Roadside light box advertisements, mainly platform light boxes; bus advertisements, bus body advertisements, internal Hengfu small advertisements, etc.
11. Find a few students and give them 100 yuan a day to pretend to be Superman, Ultraman, Qin Shihuang, etc., and stand in the downtown area. Of course, they should have website advertisements on them, and tourists will come to take photos. The publicity effect should be good. The key is that the media are looking for news everywhere. They like this kind of thing best. Once it is published in newspapers, the number of visits will come.
12. Public welfare activities, participating in activities in the name of the website, such as supporting poverty-stricken mountainous areas by sending clothes and books, protecting the Mother River with thousands of signatures, website volunteers going to Zijin Mountain to pick up garbage to protect the city’s green lungs, etc. The goal is to hype, publicize, and attract Media attention.
13. Cooperate with Internet cafes. Cooperate with various Internet cafes. Pay a small fee, set the default start page of the browser to the insurance network, and find 30 to 50 Internet cafes. When more people go to the Internet cafes to surf the Internet, the traffic will also increase. .
14. Put a small sign (with website introduction and URL) at the front desk or cashier of a restaurant, hotel, or leisure place. Guests will sometimes take a look at it when they are free to inquire or pay.
15. For event marketing, organize an event "Insurance Network connects hearts with poor students". First, hold a symposium to communicate, and then give them clothes, condolences, and most importantly, insurance. There are people from the school present. Relevant leaders take photos and group photos. If they can’t be on TV, they can be in newspapers. If they can’t be in newspapers, they can be on local websites.
16. Purified water advertisements. The customer base for ordering purified water is very wide, including office buildings, hospitals, schools, institutions, families, etc. It is not difficult to look at the advertisements while pouring water. We can cooperate with manufacturers to Advertise on the barrel and pay a small fee.
17. To promote the community, set up a table at the entrance of the community, with many banners, posters, salespersons, and small gifts. It is called an insurance consultation meeting, with free consultation and gifts. In fact, it is promoting the website. (This method can also be used for insurance lectures, training, etc.)
18. To attract people, you must also retain them. In addition to good products, prices, and services, there are also some ways to win people's hearts. After a while, when there are more members, we will organize member gatherings from time to time (mountain climbing, barbecue, karaoke and dinner, etc., as well as lottery activities). Afterwards, the pictures and content of the activities will be posted online in the form of a small topic. Of course, members can Participate in discussions, give members a sense of belonging, and make website visitors feel that the website is popular and humane. By extension, the website can send a greeting card to members on their birthdays (of course, in the later period when there are more members, the system will automatically send a mail); the website's cartoon image roams the country, with themes such as "Insurance Network's Miles to Support Shanghai World Expo", each Members in the city can sign up and then design a roaming route map, starting from Nanjing > Jiangxi > Guangzhou > Sichuan > Beijing > Shanghai > and finally back to Nanjing, etc. When arriving in each city, there will be members and cartoon images on local landmark buildings. Take a group photo with them and mail them to members in the next city. This is highly participatory and attracts a lot of attention. If the media reports it in a timely manner, the effect will be very good.
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