After nearly 10 years of development, online games have finally matured. 2008 can be said to be a year of vigorous development for online games. At the China Game Industry Annual Conference on January 14, 2009, Kou Xiaowei, deputy director of the Department of Technology and Digital Publishing of the General Administration of Press and Publication, said that although no company in the online game industry went public in 2008, , and no major works were produced, but the development of the online game industry in 2008 still exceeded expectations. According to the annual research report at the annual meeting, the number of online game users in China in 2008 has reached 49.36 million, and the number of domestic online game R&D companies has reached 131. The actual sales revenue of China's online games last year was 18.38 billion yuan.
Faced with such a huge online game industry chain, any online game company can develop successfully as long as it gets a piece of the pie. The online game that impressed netizens the most in 2008 should be "Giant" launched by Shi Yuzhu. Shi Yuzhu put a lot of effort into his online game "Giant". Before the public beta, he carried out a series of hypes, such as making "Giant" an online game with the most beautiful women. Of course, Shi Yuzhu's successful hype naturally led to the success of "Giant" during the public beta. On the first day of open beta, the number of simultaneous online users of the game "Giant" exceeded 200,000. This shows the importance of hype for online games.
In fact, anyone who spends time on the Internet knows that every product launched by Shi Yuzhu is planned and promoted by him, the Internet promoter behind the scenes. It can be accurately said that Shi Yuzhu was the first person to bring Internet promoters to the physical industry.
Shi Yuzhu's "Giant" in 2008 was a success. However, in the face of such a large market in the online game industry, how can other online game companies follow up and emerge a second or even third "giant" in 2009?
On the other hand, due to the impact of the 2008 economic crisis, a large number of companies laid off employees or even went bankrupt. The number of unemployed people in society will definitely increase in 2009, and for some Internet users who cannot get into work quickly, their only way to relieve stress is through online games. It can be seen that the development trend of the online game industry in 2009 will be stronger than that in 2008.
Therefore, 2009 is actually an excellent development opportunity for online game companies. However, can any online game company be as successful as Shi Yuzhu? The answer is of course no. The success of online games depends first on strength and secondly on hype. Therefore, for some online game companies that have strong technical strength but poor hype ability, how to make their online games accepted by netizens on the Internet and how to make their online games attract some public attention is their question. Issues that must be considered. The solution is simple, find an online promotion company. Because, Shi Yuzhu's "Giant" and "Wong Lo Kat" on 5.12 have given you inspiration for success.
Of course, Internet promoters use Internet public opinion as a means to hype up events. They are people who have been working on the Internet for many years, are familiar with the psychology of netizens, and can play a role in fueling public opinion on the Internet. As online game players, netizens often pay more attention to online public opinion. When Internet promoters use a complete planning plan to mobilize the enthusiasm of netizens, then online game companies will surely succeed like Shi Yuzhu's "Giant".
Huasou Media@Yunfeng
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