Recently, I have concentrated on studying the website operation and promotion experience of my predecessors, and how to achieve profitability. In view of the current tepid situation of the Shenzhen Diba.com that I operate, I decided to make an attempt: to sweep the streets! Never again. We can no longer rely on Baidu and GOOGLE.
Before implementing this measure, it is necessary to first introduce the current situation of Shenzhen Diba.com. The theme I am currently defining is Shenzhen's commercial consumer information website. The goal is to make some extensions around Shenzhen merchants. At the same time, I want to start the ECMALL build. Online shopping malls use popularity in exchange for paid merchants to settle in, thereby achieving the purpose of profitability.
Since the domain name of szdr8.com was previously used for encyclopedia information themes, it was later transformed to the current theme. Baidu previously included 300 pages, and GOOGLE included more than 600 pages--(My total articles are about 700, which shows the previous inclusions. is very good), up to now, due to the transformation and deletion of the original included articles, more than 95% of the included pages in Baidu and GOOGLE have become dead links, and they have been slowly K-ed out, and GOOGLE has been directly demoted. , although the Baidu snapshot of the homepage is still updated every day, several keywords have been deleted without a trace, and the ranking is even more terrible. At present, we can only hope to be included again.
The reason why I am verbose about these things is that I feel that I cannot wait for Baidu/GOOGLE to show kindness and treat my website so friendly again. During this period, I have to find a way to solve the problem of website survival, and since the theme I selected is based on Shenzhen merchants As the goal, then I will take the initiative to actually contact these merchants to see what kind of effect it will be. The entry point for contacting merchants is to use the excuse of promoting them for free, to find out the real information of these merchants, and to promote the Internet How do you understand the concept of online shopping in the same city? I originally thought that it would be very easy to do it if there was a good reason for contact.
However, when I enthusiastically used my big-barreled DSLR to actually contact such merchants, the situation was quite unexpected. In the past two days, I visited about 60 merchants, including daily groceries, convenience stores, beauty and health care, hairdressers, baby products stores, pharmacies, pet hospitals, clothing stores, car washes and repairs, digital imaging, and tobacco and alcohol stores. , optical shops, restaurants, fruit wholesale, flowers and gifts, leisure centers, etc. The performance of each merchant is different and is listed below for your reference.
1. You don’t have to have any ideas about daily groceries, convenience stores, and tobacco shops. More than 90% of these types of stores in Shenzhen are opened by Chaozhou people or local farmers. You just said that you are just here to understand the situation. Most of them I'll blow you away directly. If there is a webmaster who needs to create his own content for city life navigation, there is no need to go to such a store, as there is nothing to do.
2. Leisure Center: What I want to point out here is that when trying to target these merchants, don’t be like me and carry a big cannon to promote it. It can intimidate others. 100% of the leisure and entertainment centers in Shenzhen and Dongguan will provide some kind of pornographic services. It is very taboo to take pictures. If you don't do it well, you will get into trouble with the underworld, which is not fun. But this kind of merchant advertising can still be done. Of course, you can't blatantly talk about the "fruit" style in detail, and you can only talk about it with the boss.
3. If it involves chain stores, don’t bother promoting them point by point. In short, the headquarters will take care of everything, and photography is prohibited.
4. Shopkeepers who are personal and understand the role of the Internet are the customers we really need to work hard to conquer when building this kind of website. Among the 60 or so shops I visited, there are clearly shopkeepers who have expressed their willingness to build BANNER ads for websites. , the accepted price range is within 200-1000/M, because their cost of printing 10,000 leaflets is roughly between this. Some store owners also accept online shopping in the same city as paying merchants, but the premise is that your website has enough sales in Shenzhen The popularity lies in the fact that they are netizens. Remember, netizens, netizens!
5. B2C/, B2B/, C2/C on the Internet are basically two parallel worlds with physical merchants. 80% of physical merchants have no time to care about your network, and some even use the Internet less than half a day. For hours, telling them about online marketing is basically a waste of time. The only advantage is that quite a few of them will be curious and will look at the URL on your business card, and they will not be able to distinguish between advertisements and website content. Differentiation, thereby increasing the click-through rate of your ads.
The practice of the past two days shows that building a website is always the same, and increasing traffic is the king. If you have traffic, you can rent advertising spots. Each one costs 300-500, and there are more than ten or twenty advertising spaces in the entire website. Isn’t it possible to earn tens of thousands a month? If you can’t make money with tens of thousands of traffic, then don’t build a website. What’s wrong? But I still have to laugh at myself. If I can’t build a website with tens of thousands of traffic, I might as well go home and hug my son. .