In the more than three months since the launch of the website diagnosis section of the Tuiyi Forum, more than 300 websites have been diagnosed for free, of which online shopping mall websites account for a large proportion, so today Jiang Likun is here to discuss it with you. Some thoughts on how to promote an online mall.
1. Promotion strategies for online shopping malls
Before writing, we must first clarify a question: for shopping mall websites, what is the main purpose of promotion and what strategies should be used. An online mall, as its name suggests, is a website that sells products. Since it is selling products, it should have the main promotion purpose of promoting users' consumption behavior and increasing sales.
So how can users generate consumption behavior? Different people may give different answers: such as quality evaluation, good service, low price, etc. But for online shopping malls, credibility and brand awareness are the first factors. Because the Internet is virtual and buyers and sellers are basically far apart from each other, how to create a sense of trust among users is crucial. Therefore, in the promotion of online shopping malls, the main promotion strategy is to establish brand credibility and increase the conversion rate between users and denominations.
2. Misunderstandings in ideological understanding
After clarifying the promotion strategy, Jiang Likun also needs to eliminate some misunderstandings that everyone knows. Because in the website diagnosis of Tuiyi Forum, I often see some friends asking such questions: Why is the traffic of the mall low, why the user return visit rate of the mall website is low, why the ranking of the mall website is low, etc. In fact, these are all Very normal.
First of all, an online mall is not an information station. It does not have a large amount of content to support it. Moreover, the online mall sells products. For people who have no purchasing needs, no one will spend time in the mall every day. Even for people who have purchasing needs, their needs will be met. After that, I rarely come back. Therefore, it is normal for online shopping malls to have low website indicators.
And as mentioned before, the promotion strategy of online shopping malls is to establish credibility and brand awareness, and increase the conversion rate between users and customers. So to put it bluntly, for a mall, it doesn’t matter how much traffic there is. The most important thing is how many users it can generate consumption behavior. This is the main thing. Even if a mall only has dozens of IPs a day, if all these IPs can generate consumer behavior, it will be successful.
3. Promotion methods of online shopping malls
Having said so much before, let’s get to the point and talk specifically about how online shopping malls should be promoted. The author mainly summarizes the five most important and most effective methods.
Tips: This article is original by Jiang Likun (Big Pot Rice), the founder of Tui Yi Yi Yi. If you want to see more articles, please search Tui Yi Yi or Jiang Likun, or log in to Jiang Likun (Pinyin) to click on the card. Please retain this copyright information when reprinting.
1. Make clever use of C2C platform
Nowadays, many users go shopping online. Basically, the first place they think of is various C2C platforms, such as Taobao, Paipai, eBay, Youa, etc. Therefore, if you want to promote online shopping malls, you must not miss these places. If conditions permit, open corresponding stores on major C2C platforms and try to make the level as high as possible. For example, for a five-diamond Taobao store, users still recognize its credibility. As for how to obtain the level, I don’t need to tell you.
2. Soft article marketing
For the promotion of online shopping malls, soft article marketing is also a very important means. When I sold online currency, I relied on this method to promote it, and the effect was very good.
Soft articles in shopping malls can be roughly divided into two categories: soft articles on consumption guidance and soft articles on application skills. Soft articles in the consumer guidance category mainly refer to some precautions and tips before purchasing, such as how to prevent JS; soft articles in the application skills category mainly refer to the experience and maintenance of some products. These two types of articles are easily recognized by users and can be spread easily.
3. Blog marketing
With the popularity of blogs, the application of blog marketing is becoming more and more widespread. For a mall, it should create an expert blog in a related field. For example, a store that sells mobile phones can create a mobile phone expert blog. Here I would like to introduce to you a typical example of marketing products through blogs. Search for "爱奇奇". This is a blog that specializes in introducing all kinds of strange and weird things. It has already made a lot of money.
4. Forum marketing
When many people mention forum marketing, they will think of forum senders or paying people to post posts all over the world. In fact, these are not called forum marketing. Forum marketing here refers to establishing yourself as an opinion leader in relevant product forums, thereby influencing the consumption behavior of forum users and achieving the purpose of selling products. Even deeper, you can build a related product forum yourself.
5. Cooperation and promotion
There are many ways of cooperation, and the most typical cooperation in shopping malls is IT. For example, when you browse market quotations on some IT websites, you will find that some recommended merchants often appear under the articles. In fact, this is a cooperation between the merchants and the website. The website recommends the merchant's products on relevant article pages, and the merchant gives the website a certain amount. return.
Another example is that when your own platform is not very complete, you can directly cooperate with some well-known shopping malls and supply your products to them at low prices to achieve a win-win situation. Here is a friendly reminder that our official website of "Computer Enthusiasts" can currently provide similar cooperation. Interested IT merchants are welcome to discuss cooperation.
Regarding the promotion methods of online shopping malls, that’s all for today. In fact, this article is just a primer. Related experts are welcome to discuss together and share more tricks and tips.
Author information: Jiang Likun, whose online name is Big Pot Rice and founder of Tui Yi Yi (www.tui18.com). If you want to see more articles by the author, please search Tui Yiyi or Jiang Likun, or log in to Jiang Likun (pinyin) and click on the card. New operation/promotion exchange 10 group 3290398, welcome to join.
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