Since the website diagnosis of Tuiyi Forum was launched, it has diagnosed more than 500 websites for free. During this period, the author discovered a phenomenon. Many website operators or webmasters pinned all their hopes on website promotion, but ignored the importance of content; or they understood the importance of content, but did not know how to formulate correct content strategies. So today Jiang Likun wants to discuss with you the content strategy of the website. It is mainly discussed from five aspects: traffic (PV), IP, Alexa ranking, brand, and user registration volume.
1. Content strategy to increase traffic
What is the key to increasing traffic (PV)? It is very simple. Let users click a large number of pages on the website and read the content of the website. The more pages you browse, the more traffic will naturally increase. So how can we increase users’ click behavior?
1. According to user preferences, increase the number of corresponding articles. Note that the articles mentioned here refer to content that users like.
2. Enhance the relevance between related articles. For example, recommended articles in the final article page, text links in the text, keyword links, related news at the end of the article, recommended reading, picture links, etc.
3. Increase the number of pages and operation steps. For example, the operation that can be completed in one step is changed to two steps; the content that can be displayed in one page is changed to two pages. Such as increasing the number of article paginations, adding jump pages to the download page, etc.
4. Entertainment content. For netizens, online entertainment is the ultimate goal, so if you want to increase website stickiness and traffic, appropriate entertainment content is essential. For example, one of the most commonly used tricks in commercial websites: various beauty galleries.
5. Other methods. For example, set up some automated functions, such as the automatic page turning function commonly used in many photo sites.
This is about the traffic-based content strategy. Friends who want to know more can refer to the author's previous articles " Jiang Likun: Ten Tips to Double the Traffic of Content Pages " and " Jiang Likun: Ten Secrets to Explode Website Traffic" 》.
2. Content strategy to improve IP
Closely related to PV is IP. Let’s talk about content strategies related to improving IP.
1. SEO, I won’t say much more about this, it is the eternal theme.
2. Enough content. When it comes to website diagnosis in the forum, people often ask: "Why can't the traffic and IP increase?" The results show that the number of articles is less than 100, so why is it so high?
3. Featured columns and content. The key to the steady growth of website IP is the conversion rate of new users. If users cannot settle down, it will be difficult to achieve major growth. Even if some methods can obtain a large number of IPs in a short period of time, as time goes by or as soon as the promotion is stopped, the IPs will immediately drop. Therefore, the construction of special content and columns is very important. These are the keys to retaining users. And often unique things can easily produce word-of-mouth effects among users. Here is a previous article recommended: " Jiang Likun: Six tips to make your website unique "
4. Traffic alliance. This method is often used by some commercial websites, and the effect is very good, but it is more time-consuming and labor-intensive.
5. Unconventional methods. Such as malicious code, etc.
3. Content strategies to improve rankings
Let’s first understand the principle of Alexa ranking: Alexa ranking is based on the access of Alexa toolbar users. A high Alexa ranking does not mean that the actual traffic of the website is high. The level of Alexa ranking is not necessarily directly proportional to the amount of website traffic. For example, a website only gets 100 visits every day, but if all 100 people have installed the Alexa plug-in, the ranking will be at least 50,000.
In other words, if you want to improve Alexa ranking, you must find ways to increase the proportion of Alexa toolbar users among visitors. So what kind of people like to install Alexa toolbar? How to attract them to visit the website?
1. Foreign people. Because the author doesn't know much about the needs of foreign users, I won't make any comments.
2. Personal webmaster. For individual webmasters, how to use the website to make money is their favorite content, followed by content related to website construction, operation, promotion, SEO, etc.
3. Industry crowd. Mainly refers to Internet practitioners. This group of people likes more content, mainly focusing on business communication and industry information.
Tips: This article is original by Jiang Likun (Big Pot Rice), the founder of Tui Yi Yi Yi. If you want to see more articles, please search Tui Yi Yi or Jiang Likun, or log in to Jiang Likun (Pinyin) to click on the card. Please retain this copyright information when reprinting.
You can appropriately add content that is attractive to the above three groups of people according to the situation of your own website. Even if the website theme has nothing to do with them, you must find ways to add it. Our slogan is: "If there is content, it must be posted, and if there is no content, create content must be posted." If your website is really out of reach of the above three groups of people, then we provide three sets of the most conservative solutions
A. Install the Alexa toolbar for all of you.
B. Add relevant webmaster tools. For example, Alexa ranking query.
C. Publish experience sharing articles in some webmaster media and leave the URL.
4. Content strategy to enhance the brand
Establishing a brand is the most difficult thing, because traffic can be faked, IP can be faked, rankings can be faked, but it is difficult to fake a brand because it needs to be recognized by users and even the industry. Basically, brand building relies on real effort. Here are three ideas for building a brand:
1. High-end content. Including high-end industry reviews, exclusive authoritative data, etc. Please note that the content mentioned here is original and not reproduced.
2. High-end people. Including interviews with high-end people, establishing expert columns, etc. The main idea is to gather high-end people in the industry to your own website and let them express their opinions and ideas here.
3. Help users. If you can't do high-end, you can also take the civilian route. Help users solve problems, gain support from a large number of underlying users, and build a brand. But taking this path requires enough patience.
It is important to emphasize that you should not create a negative brand, such as Sister Furong.
5. Content strategies to increase user registrations
If you want to increase the number of user registrations, you must first figure out the circumstances under which users will register.
1. Resources. Most people are tempted by scarce and hard-to-find resources.
2. Sense of belonging. If a forum has a good atmosphere, is fun, and allows users to find an emotional sense of belonging, it will also encourage them to register.
3. Resonance. The opinions of users in the forum are unique or sharp and can resonate with users. Then they will probably register just to get a few bricks.
4. A great person. The charm of idols is infinite. Therefore, every forum should build its own talented people and attract influential people among users.
If you want to increase the number of forum registrations, then optimize and adjust the website and content around the above four points. Here is the simplest method: find some popular resources in the industry, such as customer lists and media resources, and then set it to reply before downloading, or pay forum gold coins to download. The effect is quite good.
Today’s topic ends here. Let’s finally summarize the ideas for formulating a content strategy: first determine the goal that the website wants to achieve, then find out the key points to achieve this goal, and finally break down the elements and formulate strategies around this key point. Of course, this is mainly the author's idea. If you have a better method, you are welcome to share it. The author's information is as follows.
Author information: Jiang Likun, whose online name is Big Pot Rice and founder of Tui Yi Yi (www.tui18.com). If you want to see more articles by the author, please search Tui Yiyi or Jiang Likun, or log in to Jiang Likun (pinyin) and click on the card. New operation/promotion exchange 11 group 83958859, welcome to join.
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