The speed of information dissemination on the Internet has become the main media for contemporary mainstream people. Sister Furong, the pornographic photos incident, the human flesh search, and the Sanlu milk powder incident all fully demonstrate the rapid spread of the Internet. The Internet makes us drown in information, the Internet makes news transparent, and the Internet makes shopping cheap and convenient. Internet information dissemination methods are diversified. Sound, text, pictures, etc. can be copied to replace all traditional media forms. People have gradually become accustomed to obtaining knowledge and information through the Internet. Internet media has formed a strong impact on traditional media! Therefore, Various network-based marketing integration and communication models have begun to attract the attention of enterprises. Yuhan Network Tips Network has become the main channel for contemporary enterprises to attract and capture customers, spread marketing concepts, display product features, communicate market information, and drive market development. With the development of network integrated marketing, more and more companies want to know some current status and knowledge about network integrated marketing communication. Therefore, when many companies carry out marketing communications, the Internet is a link that they will never miss. A suitable network integrated marketing communication plan is a magic weapon for enterprises to win.
1. E-commerce
E-commerce is attracting more and more attention from businessmen. It is a large trade market that gathers businesses from all walks of life. Choosing a B2B platform for trade has become the first choice for many merchants. The popularity of e-commerce has greatly increased. Choosing to start a business online will also become a big trend. A period of rapid development.
2. Search engine
Search engines can help you quickly find the information you want. Let your customers find you the first time. How a corporate website can attract customers is the first step, and how it can retain customers is the key. Only by mastering the two focuses of search engine marketing can you grasp and retain customers who are actively looking for you in the first place. Let the company's website become the company's salesman, allowing customers to find you as soon as possible and fall in love with you! It is important for customers to trust you in the virtual world!
3. Forum Marketing
E-commerce and search engines are the basic skills of corporate online marketing, and community marketing is the best platform for corporate soft power. Through a large number of online interactive activities, product exposure is greatly enhanced and netizens' awareness of the company is deepened. Yuhan Network reminds you that a good idea and activity can make a difference.
4. Blog Marketing
The blog itself is a good source of information, and the content of the blog determines whether it has widespread attention and popularity. Through blog sharing, readers can form a good interaction with them. Ideas were exchanged. It can be said to be a personal electronic business card.
5. Event Marketing
The Internet era is also called the era of eyeball economy. How to do event marketing. How to create events and help corporate brands improve has once again triggered the thinking of Internet advertising industry insiders and companies. Charity marketing is the highest level of corporate marketing, and charity is more easily accepted and recognized by society and the public. It is definitely innovative for corporate marketing. The most successful communication through public welfare and network interaction is undoubtedly effective. This requires carefully planned event marketing. However, the biggest driver of this is the Internet. An organic combination of a typical incident and the Internet.
six. video marketing
The Internet has developed from text and pictures to videos. As the needs of netizens continue to increase. The Internet industry has only been around for more than ten years. It quickly became a sunrise industry. Video marketing communication starts with creativity, including visual design creativity, interactive participation creativity, word-of-mouth topic creativity and media use creativity. Video marketing will shift from product as the core to character as the core new marketing method. From the perspective of corporate marketing, we use character characteristics, experience sharing, legendary entrepreneurship or its unique business model to display to business users, showing the style of a wise man. Passed through the network, propagated N times. This is the unique charm in the new video marketing concept!
7. Internet public relations
Internet public relations means: enterprises use various forms of information release on the Internet (such as new product releases and leadership awards, etc.) to assist target groups in topics of interest and adopt various activities to interact with the Internet public, thereby maintaining relationships with the public. Build good relationships and enhance specific understanding to strengthen the influence of the brand or product and promote the promotion of the brand or product. It uses high-tech expression methods of the Internet to create corporate images and provides new ways of thinking, planning ideas and communication media for modern public relations.
Yuhan Internet Tips: Internet word-of-mouth (online public opinion) is forming a mainstream among the people. We are relatively familiar with Carrefour this year. The Internet once pushed it into the limelight, and the milk powder incident happened not long ago. Just because of online public opinion, a national brand enterprise disappeared in an instant. A series of major events such as snowstorms, earthquakes, and the Olympic Games have fully unleashed the power of online public opinion. Online public opinion is gradually guiding social public opinion and even changing the rules of public opinion. In addition to actively disseminating accurate information about companies and products, online public relations crises have become an important part of online public relations. How to communicate with the media and how to deal with it in a timely and effective manner is the core of online public relations. Internet public relations is basically a model like this, media relations, news release, including pictures and texts, public opinion guidance, etc.
Integrated marketing communication of network resources is an advanced stage of the development of network marketing. The core strategy of integrated network marketing is: Internet + creativity + strategy + integration + interaction + execution + service”. Yu Han suggested “deep communication”, “multiple communication”, "Interactive communication" will protect your company and let customers come to you automatically.