The author also has a classified information website: Xinxiang Second-hand Information Network (http://www.0373xinxi.com). The website has been established for almost two months. It has not done enough in promotion. I have read many online teaching methods. Today I specially summarized it and shared it with webmasters who are also working on classified information websites. I hope it will be useful to everyone. So how should local classified information websites be promoted and operated? The author will introduce several methods below, hoping to give you some inspiration and help.
1. Website promotion
(1) Offline promotion
1. Distribute leaflets and put up posters: complete city information classification, business information, discount news, exhibition and performance information directly bring convenient services to users’ lives in all aspects; at the same time, it also enables merchants to obtain sufficient consumer feedback information. This enables them to obtain excellent business opportunities in a timely manner in the ever-changing business war. In the initial stage, it is free for individuals and businesses to publish information, which will definitely attract a lot of people's attention. Discharge locations can include computer cities, shopping malls, residential areas, universities, etc. Food and entertainment options can be considered.
2. Bus body advertising, the publicity effect is very good due to the mobility of buses and the high density of floating population at bus stations.
3. Buy an advertising space in the bus, and then write a gun article. Of course, the thing must be true. For example, a school publishes a message saying that it lacks books or teachers in a certain field. Can you help solve the problem? Once the media reports it, its popularity will definitely increase.
4. Local websites must have good relationships with local media, especially traditional media. If they can reach strategic partnerships with newspapers, magazines, TV stations, etc., they can get free publicity and promotion services from them.
(2) Online promotion
1. Find local forums to place text ads and send out relevant promotional posts in bulk
2. Publish convening information and organize related activities, such as charity activities, which will also achieve better publicity effects.
3. Recruit agents, let them develop users and contact advertising, and share the revenue
4. The need for friendly connections, promotion and providing PR value
5. Search engine optimization
6. In order to attract companies to join, you can consider providing self-service website building services, which are divided into free and paid ones, opening second-level domain names, homepage recommendations, etc.
7. Blog promotion, write soft blog articles, and post them to major blogs. As long as your articles are attractive enough, you are not afraid that netizens will not come.
2. Profit model
1. Picture advertising: the most intuitive way to make money.
2. Text information: Use text (pictures can be added) to introduce your products or services in detail to your end customers, which will become the main profit point of the website.
3. Industry agents: When an agent reaches a certain level of operation, it can recruit industry agents to collect agency fees.
4. Enterprise self-service website building, homepage promotion, etc.
5. Wireless business: The future development direction includes mobile phone SMS authentication and SMS promotion services for information released by members; mobile phone subscription services for classified information; providing users with mobile phone search content services, etc.
3. Website operation
Different from traditional media, for classified information websites, users are both consumers of information and creators of content. As Craig, the originator of classified information, said, users are the core strength of classified information websites. Therefore, for Internet categories where the technical barriers to entry are not high, building core advantages should focus more on user services.
1. The first principle of service: authenticity and effectiveness
Classified information is the part of the Internet that is closest to people's lives. It meets the daily needs of ordinary people such as renting a house, finding a nanny or tutor, buying and selling second-hand goods, finding a job, etc. Therefore, the authenticity and validity of the information must be ranked first, which is the key to measuring the quality of classified information. Through the technical means of spam screening, duplicate and useless information in the information database is automatically filtered and blocked to ensure that users are free from spam harassment and improve the effectiveness of information; at the same time, a dedicated customer service hotline and email are set up to solve problems for users at any time. problems and provide rewards to guide netizens to actively report false information; in addition, dedicated personnel are also assigned to strictly review the information to ensure the authenticity and accuracy of the information. Under the premise of ensuring authenticity and effectiveness, users then hope to find the information they need faster and more accurately. If "truth" is the basis for the survival of classified information, then meeting users' deep needs for "accuracy" is a necessary means for classified information to deepen user services and achieve further development.
2. Precision: the magic weapon for deepening service
The openness of cyberspace allows people to freely post and find the information they need on classified information websites. While accepting real and valid information released by netizens, if the website cannot effectively classify this information, it will waste the time and energy of netizens browsing the web and looking for information, and will inevitably be abandoned by users in the end.
In the classified information page, what netizens need is corresponding, targeted, genuine and effective information. For example, a user wants to buy an 800 yuan mobile phone with a camera function from an individual. The website first displays the mobile phone category. This information includes sales and purchase information released by individuals and merchants. If the website can classify the merchants, Distinguishing published information from information published by individuals will make it easier for netizens to retrieve the collected information. If we classify them in terms of price and function, we can effectively avoid the attribution of data properties, and we can provide users with very accurate services.
3. Implement simple authentication to improve credibility and traffic.
Netizens are willing to come here to find things, and businesses are willing to publish information here... No matter what, it must be free for visitors. Regarding whether service fees are charged for those who publish information, if the traffic is large, 15 RMB per message can be charged. (The cost of small advertising is probably higher than this, so the pricing is still very competitive.) Why can you charge? Because your service is better than others, the website is more honest than others, and the information is more accurate than others. , the positioning is more professional. At the same time, don’t forget to reserve 2 advertising spaces for public service announcements, such as who is hospitalized and has no money, etc...
4. Regarding interactive parts, such as forums, make the forum more distinctive, liven up the atmosphere, and then rely on word-of-mouth promotion.
5. Recruiting agents is also crucial to the development of classified information networks. As long as the agent develops a large number of corporate members and acts as an advertising agent, profitability is no longer a problem.
The above methods are just some of the methods currently collected by Henan SEO. If you have a better method, please contact me. Xinxiang Second-hand Information Network (http://www.0373xinxi.com)