In recent years, with the development of the Internet and e-commerce, more and more companies use online platforms to promote their products and services. This is the so-called online marketing. Compared with the traditional marketing model, the advantages of online marketing are obvious. First, displaying products and services through online platforms has become more intuitive and convenient, shortening the distance between merchants and customers; secondly, due to the more traditional channels Marketing is more flexible, reducing huge expenses in warehousing, logistics, management, etc., so it has a greater advantage in price.
The rise of Taobao shows that online marketing has huge market potential in China. Friends who choose to shop on Taobao must be attracted by its advantages of convenience and low price. In the early days of the development of e-commerce, some online merchants seized market opportunities and became more popular in e-commerce. The business benefited greatly from its rapid development in the early stages. However, as online marketing matures and there are more and more online merchants, it becomes increasingly difficult to do business online. Many online merchants have reported that the widespread "price war" in online marketing has put online merchants into a very difficult situation. An embarrassing situation, because the price war has made the profits of online merchants thinner and thinner. If this continues, it will definitely threaten the survival of online merchants and affect the development of online marketing.
In the author’s opinion, this is a sign that online marketing will inevitably mature. We know that the development of early online marketing was due to its unique model and unique advantage in price. When online marketing matures, online merchants As power grows, competition will inevitably become more intense. At this time, traditional marketing indicators such as product quality, merchant credibility, and service level will become the focus of the development of online marketing. In other words, these will become key indicators for classifying online merchants into thirds, sixths, and ninths. When Internet marketing has not yet developed to this level, price wars will become a temporary strategy to occupy the market. However, if you blindly attract customers through price wars, it will cause great harm to the development of Internet marketing.
According to the famous 4P theory, the success of marketing depends on four aspects: Product, Price, Place, and Promotion. By comparing Internet marketing and traditional marketing, in addition to products, Internet Marketing has great advantages in the latter three areas. However, when online marketing becomes more and more popular, its advantages will instantly turn into sharp internal conflicts, because the online platform is highly open. Therefore, within the scope of the online platform, channels and promotions are homogenized. When the phenomenon is serious, it often becomes unnoticeable. Just like when you buy something online, you don’t care whether it is from Beijing or Shanghai, because whether it is from Beijing or Shanghai, it is the same thing if it reaches you by express. You will only care about which one of them has better quality and which one has a lower price.
To break through the vicious circle of "price war", it can only be solved by establishing merchant credibility, improving product quality, and improving service levels. Only in this way can customers, online merchants, and the Internet marketing development process gain greater benefits. However, Due to the complexity and variability of the network environment, there is still a long way to go to truly reach this level. However, as long as we work together and start from scratch, we will definitely be able to promote the continued rapid and healthy development of network marketing.
Author: Huichuang Network www.hainanweb.net