Recently, many new websites have tried various ways to promote them in order to increase the inclusion and popularity of the website. One of the sure-fire strategies is soft article marketing.
Advantages of online news and soft article marketing:
1. Low cost.
Subverting the traditional high-cost and print and TV advertising marketing communication model, small investment and large output.
2. Online news is not limited by time and space.
Online news marketing has no time and space restrictions, has a wide audience, is fast, and is not limited in layout.
3. Create a sense of trust among customers in a very short period of time.
Ordinary advertising leads to strong rejection among consumers, but the form of news communication can break through this rejection and enhance brand awareness. Social attention and concern can effectively improve the positive image of the company.
4. Rapidly increase product influence and attention.
News easily attracts public attention and has strong brand exposure. It can improve the shortcomings of low visibility of new products after they are launched and low brand effect in the later stages of event sponsorship.
5. Improve corporate visibility and reputation.
Not only can it be reported by the media, but it can also be reported as a focus news by the media. It can be said to be the most effective and cost-effective way to increase the visibility of a company or product.
6. Attack competitors.
When enterprises use news to promote themselves, it is easy to occupy the commanding heights of competition and attack competitors.
7. On the search engine, a large number of positive news will be displayed together.
Comprehensive portal:
Sina Tencent NetEase Sohu TOM China.com 21CN Qianlong.com People's Network Yahoo China Network Xinhuanet Pacific China Youth Online China Enterprise News Network
Ruili Maopu Alibaba Huicong Network MSN China Beiqing Network
Local/News Portal:
Shanghai: Shanghai News Network Shanghai Hotline
Tianjin: Northern Net Tianjin Hotline (Home Page)
Chongqing: Chongqing Window Chongqing News
Heilongjiang: Northeast Hotspot China (Home Page)
Liaoning: Northeast News Network, North Country Network, Dalian Information Port, Dalian News Network (Home Page) Northern Time and Space News Channel (Home Page) Tianjian Network
Jilin: Changchun Hotline (Home Page) China Jilin Net Sohu Jilin Jilin Information Port
Xinjiang: New Silk Road Hotline
Inner Mongolia: Inner Mongolia News Network
Ningxia: Ningxia Information Port
Shaanxi: Xi'an News Network Ancient City Hotline Xi'an One Net
Gansu: Gansu News Network (Home Page) Gansu Enterprise Information Network
Hebei: Shijiazhuang Hotline (Home Page) Hebei China News Network Great Wall Online Hebei Information Network Hebei News Hebei Information Network Hebei Radio and Television Network
Hebei Rights Protection Network Hebei Investment Network Zhangjiakou News Search Network Xingtai News Baoding Online Handan Online Handan News
Henan: Dahe Net Zhongyuan News Network (Home Page) Pulsating Time and Space (Home Page) Internet Starry Sky (Home Page)
Hubei: Wuhan Hotline, Jingchu Network, Yangtze River Network, Three Gorges News Network, Han Network
Hunan: Red Net Hunan News Star Online Hunan Online Hunan First Net (Home Page) Hunan City Net (Home Page) Hunan City Net
South China City Network (Home Page) Life Network (Home Page) Avenue Network (Home Page) Huxiang Network
Yunnan: Cloud Network Yunnan Information Port
Guizhou: Jinyang News Guizhou Information Port (Home Page)
Fujian: Fujian Window Fujian Hotline Xiamen Net Zhangzhou Hotline
Zhejiang: Hangzhou Net (Home Page) Zhejiang News (Metropolitan) Net Wenzhou Net Oriental Hotline Zhejiang Online
Jiangsu: China Jiangsu Network Longhu Network Nanjing News Network Pengcheng Window Jiangsu News Network
Sichuan: Sichuan Online Sichuan Investment Information Network (Home Page) Sichuan News Network
Hainan: Hainan consumption Hainan frontline Nanhai network
Guangdong: Dayang.com, Guangzhou Window Enterprise Information Network, Bihaiyinsha.com, Nanfang.com, Sina, Zhuhai, Jinyang.com, Dayu.com
Guangxi: Guangxi Information Port Guangxi News Network
Shandong: Qingdao News Network (Home Page) Shandong News Network Peninsula News Network (Home Page) Jiaodong Online Public Network Yantai Hotline
Qilu Hotline Bailing Net Luzhong Net
Shanxi: Yellow River News Network Shanxi News Network Taiyuan News Network Datong Hotline Shanxi Hotline Yanta Online
Jiangxi: China Jiangxi Jiangxi Hotline Jiangxi Metropolis Yudu Network
Anhui: Anhui Hotline (Channel Home Page) Zhongan Online Anhui News Network (Home Page)
Shenzhen: Shenzhen Hotline Aoyi Network Hongbo Network Dongwan Window
Industry website:
Clothing and fashion websites:
· Pacific Women's Fashion Network · IT Women · Huaxia Clothing Network · Zhengzhou Clothing Network (Homepage) · Clothing Network · China Clothing Network (Homepage) · Western China Clothing Network · Xiamen Clothing Network · China Clothing Fashion Network · Women's Clothing Network · Fashion Elements · China Textile Information Network·China Jewelry Fashion Network·China Clothing Network
Educational websites:
· Premium Learning Network · China Primary and Secondary Education and Teaching Network · China Education News Network · Campus Online · Artron Art Network · International Education Online · Shenzhen Education Online · China College Entrance Examination Admissions Network
Cultural and artistic websites:
· Beijing Literary Network · Zhongguancun People Network · Artist Network · Chinese Art Network · Century Online Chinese Art Network · Chinese Culture Information Network · Sichuan Art Network · Oriental Culture and Art Network
· Huaxia Art Network · Haitu Art Network · Cape of Good Hope Art Network · Qilu Art Network · Zhejiang Art Network · Yachang Art Network · Guorui Calligraphy and Painting Art Network · China Model Network
Film and television entertainment websites:
Jiuyou · Jiebao.com · Qing Entertainment Community · Ximanni · Xilu Community · Xisi Hutong · Tianya
Commercial and financial websites:
· Policy Finance Network (Home Page) · Qilu Financial Network · Cooperative Finance Network · Rural Finance · China Financial Information Network · Qingdao Financial Network · China Financing Information Network · Lianshang Network
· Franchise Investment Network · China Wenzhou Chamber of Commerce Network · Zhejiang Chamber of Commerce Network ·
Automotive websites:
· Auto Business Network · (Home Page) Huaxia Auto Network · Pacific Auto Network (Home Page) · Xinjiang Auto Network (Home Page) · Chetianxia · Qianlong Automobile · China Auto Network · Bitauto Network
IT websites:
· IT168 · Silicon Valley Power · Pacific Computer · Bubble Network · Saidi Network · Tianji Network · Bear Online · CS Network · PCHOME · Mobile Digital Network · Zhongguancun Online · Olive Tree · TECHWEB · Tianya IT Online · Northeast IT Network
Food and catering websites:
· China Food Industry Network · China Catering Network · China Food Machinery Network · First Food Network · Taiyuan Food Network
Accessories website:
· China Jewelry Network · China Jade Network
Collection websites:
· China Collection Network · China Collection Network
Medical and health websites:
· National Health Network · 39 Health Network
Music and game websites:
· Pacific Game Network · Happy Rice · U9 Network
Real estate, home lighting and lifestyle websites:
· Guzhen Lighting Network · China Energy Saving Lamp Network · Lighting Vision · China Lighting Network · China Lighting Capital Network · China Lighting Trade Network · China Plastics Trading Network · China Plastic Machinery Network · China Light Industry Mold Network · Life Index · Real Estate Network · Furniture Net · Home Net
Beauty and bodybuilding websites:
· Airong.com · China Beauty and Hairdressing Network · China Cosmetics Network · China International Beauty Network · Hong Kong Beauty Network · Ailuo.com · Skin Care Salon
Children's websites:
· Pacific Parent-Child Network
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