Website building trilogy
(1) Rich content:
At the beginning of the establishment of the website, in view of the lack of content on Leer.com, members were encouraged to publish a large amount of original content by distributing physical gifts. The number of logs and posts in the website area increased rapidly in a short period of time. It has laid a content foundation for the website to attract more users. At the same time, the emergence of a large amount of original content has also significantly increased the number of search engine inclusions.
(2)Expanded membership:
Now that the content is available, we have taken the form of soft article promotion, QQ promotion, and email promotion to increase the number of new member registrations, and give new members as much care as possible in terms of points and other preferential policies to enhance the website's attention to new members. and attractiveness. Our registered members quickly increased from less than a thousand to more than ten thousand. A VIP membership policy has been formulated. Currently, there is no fee to upgrade to VIP membership, and old users can easily obtain distinguished privileges.
(3) Enhance website stickiness:
With more members, we began to organize a variety of online activities on a regular basis. By improving the member growth system and points system, we increased members' sense of belonging and accomplishment on the website.
I would like to emphasize here that the on-site activities of Leer.com are in an absolutely leading position among the activities officially organized by similar parent-child websites, both in terms of frequency of activities and richness of activities. Here, I would like to thank our dozen or so outstanding moderators. , who provide excellent ideas for website activities.
Main promotion mode
(1)SEO optimization
We use methods such as finding and determining keywords, enhancing web page content, and analyzing statistical sources to perform a certain degree of SEO optimization. I would like to remind everyone not to over-optimize and be careful of being K. We have suffered losses before.
(2)Email promotion
We generally use HTML format for email promotion, concise and clear layout, and highlight the theme. You must put a lot of thought into the title of your email. A title that looks official or advertising is bound to not be clicked.
(3)QQ promotion
The purpose of QQ itself is to supplement the instant messaging on the website. On this basis, we organized some QQ group topic discussion activities and achieved certain results.
(4)Promoter system
Organize forum members as promoters, supplemented by point rewards, each of them can show their ability to promote the forum. There are hundreds of members on the website every day to help promote. Good promotion links bring hundreds of IPs every day, and bad links can bring at least one or two IPs. Over time, there are a large number of links to Leer.com on other websites. To a certain extent, stage, this effect comes out. If the website were to post links by itself, it would probably require several people to do this full-time every day to achieve our current results. For some small websites, it is simply impossible to hire two people to post links full-time.
(5) Soft article promotion
Appropriately publishing some soft articles on major forums has also attracted a lot of popularity to the forum. Everyone should be very clear about the effect of this. The key is persistence and writing practical information.
Main operating strategies
(1) Lower the entry threshold for new users and give new members more care and attention.
A large part of the users of the website were originally adapted to the BBS model, so the strategy we adopted was to use the forum to receive new users and guide them to use UCenterHome to accumulate users. We have developed novice tasks for new members. Once online, you can receive points (used to exchange for physical gifts) and experience points (used for level improvement). New members can lower their requirements appropriately when posting, and add points and rewards. Take care of new members, enhance the affinity of the website to new members, and reduce their frustration.
(2) Purposefully organize online activities to enrich the content of the website and improve user interaction.
Strengthen interaction among members through distinctive online activities. Our current activity frequency is: big events once a week, small events every day. For example: the "Falling in Love with Him" love diary contest held last Christmas, the gold digging contest, "I Love My Family Shows the Warmth and Sweetness of My Family", and other various activities. We have a super version that turns out to be a talented person from Tianya. , she has more ideas, and many nonsensical activities are thought of by her. It is estimated that there are very few activities like ours in the mother and baby center. Many of our activities have been well received by members, who are highly motivated to participate. Because these topics and activities are all opinions and suggestions put forward by members themselves, we have absorbed them and implemented them. At the same time, our operating staff adhere to the concept of letting members be the masters of the community.
(3) Organize a strong management team
Through a series of reward and punishment measures, the enthusiasm of moderators in managing and organizing activities is increased, allowing moderators to use their talents to activate the community. The Three Stooges are like Zhuge Liang. We have more than a dozen experienced moderators. Their imagination and creativity are quite amazing. If we make good use of these people, we can bring "hope of life" and "hope for survival" to the forum. New Hope". In addition, our moderators are also members.
(4) Continuously improving website rules and regulations
Whether it is the reward and punishment system, the moderator management system, or the daily activity system, we all formulate it after careful consideration based on the actual situation of our own website, rather than just copying it from other large websites.
(5) Provide members with more convenience and help
Our members are mainly women aged 20 to 30. Their ability to use computers and the Internet is generally not high, so we have developed a lot of help documents with pictures and texts to guide and help them. Many of them include: "How to use Windows' built-in Drawing tool to compress digital camera photos", "How to use QQ to take screenshots". We have also opened free advertising spaces for mothers who open online stores. You only need to spend a certain amount of points to get advertising spaces worth several hundred yuan.
Constantly try new profit models
If a website wants to survive and develop, it is impossible to avoid the topic of "profit". Although Leer.com has just been established, it has also made many attempts in these aspects.
(1) Profit method one: business card
"Merchant Business Card" is also called "Merchant Yellow Pages". Merchants can register business information through this system, introduce their own companies, and display their products. Leer.com's "Business Card" mainly targets: maternal and infant products, beauty and body care, and postpartum services and early education. Physical stores in the fields of centers and photography, B2C online malls, etc.
(2) Profit method two: website advertising
Google and advertising alliances all do it. This is relatively common, so I won’t go into details.
(3) Online event naming
Leer.com is characterized by an entertainment and leisure atmosphere and a variety of online activities. The corresponding business cooperation models mainly include:
a. Event naming
b. Customize specific online activities
c. Event promotion combined with CPA advertising business
(4) Shopping rebate (CPS)
Through the shopping rebates from cooperative merchants, on the one hand, it brings orders to the cooperative merchants. On the other hand, members can shop conveniently and earn points at the same time. We share the order turnover with the merchants.
(5)Online B2C mall
The purpose of establishing a mall is not only to make profits from selling goods in a pure sense, but also as a means for us to consume member points. Our various online activities are linked to points. As the number of members increases, the number of points generated increases. It is getting bigger and bigger, and the point exchange function can no longer meet the requirements of members, and it has put great cost pressure on us. After opening a B2C mall, members can exchange the points accumulated on the website for free gifts. At the same time, they can offset cash in the mall, purchase goods at very low prices, and obtain high cash discounts.