The blog marketing promotion plan is part of the enterprise's Internet marketing strategy and an important part of the enterprise's Internet marketing management. It is not only an action guide for blog marketing, but also a measurement standard for testing whether its effectiveness has achieved the expected goals. Compared with a complete Internet marketing plan, a blog marketing promotion plan is simpler, yet more specific. Generally speaking, it should include at least five basic aspects:
Step 1: Determine the goals of blog marketing
Like other marketing methods, blog marketing must also have a clear goal. Of course, this goal must be based on the actual situation of the company and the market and seek truth from facts. Generally speaking, the goals of corporate blog marketing are nothing more than two. One is to improve the visibility and natural ranking of corporate keywords in search engines through blog content. The other is to establish the corporate brand through blog content, attract direct target customers, and promote corporate sales. .
Step 2: Choose a suitable blog marketing platform
For small and medium-sized enterprises, there are three blogging platforms to choose from: (1) independent platform; (2) BSP platform; (3) opening a blog section on the corporate website.
Once an independent platform is recognized by search engines, its weight on search engines will be very advantageous, but it needs to be operated from scratch, which is not suitable for small and medium-sized enterprises in terms of operation and operating costs.
Establishing a blog section on a corporate website can complement the website itself in terms of online marketing and content, but there is also the issue of development and operation costs.
BSP platform is the abbreviation of blog service provider. Translated into Chinese, it means blog service provider. It is also a popular blog providing platform on the Internet. Generally, the BSP platform can directly utilize its existing search engine weight advantage, and on the platform If it is recognized, it may gain the support of members.
Big attention.
Considering all aspects comprehensively, it is generally recommended for small and medium-sized enterprise Internet marketing blogs to choose the bsp blog platform as the enterprise Internet marketing platform. Common BSP blog platforms suitable for small and medium-sized enterprise marketing include:
1. Sina Blog: http://blog.sina.com.cn/
2. Alibaba Blog: http://blog.china.alibaba.com/
3. Sohu Blog: http://blog.sohu.com/
4. NetEase Blog: http://blog.163.com/
5. Hexun Blog: http://blog.hexun.com/
6. Bit Blog: http://blog.chinabyte.com/
7. Phoenix Blog: http://blog.ifeng.com/
8. Tianya Blog: http://blog.tianya.cn/
9. Focus blog: http://blog.focus.cn/
10. Blog network: http://www.bokee.com/
Step 3: Determine the content of blog marketing
The first thing to pay attention to in the content of corporate Internet marketing is to determine whether it is mainly to promote the corporate brand or to promote the personal brand of corporate leaders. If the main purpose is to promote the corporate brand, then the corporate brand image must be highlighted. If the main purpose is to promote the personal brand of corporate leaders, then the boss’s personal brand should be highlighted.
charm, such as Sany Heavy Industry Xiang Wenbo’s blog.
Content is king, and blog content is the basis for blog marketing. Without good content, efficient blog marketing is impossible. What kind of blog content is good content? Content that promotes a company alone and introduces company products is definitely not good content. Only true and reliable content that is truly valuable to customers is
Good content. Therefore, the content of the blog must go beyond the company, stand at the level of the industry or even the entire market economy, pay attention to hot issues in the industry, and publish the latest hot news in the industry.
You don’t need too much content in online marketing, but you must pay attention to the quality. If you can be original, try to be as original as possible. For example, you should often publish some of your company’s market activities, new product information, etc. Companies that have the conditions can recruit specialized reporters to collect news information, and companies without the conditions can adapt hot industry news on the Internet.
Step 4: Plan the long-term maintenance of your blog
The author has taught some companies to use blog marketing before, but they quickly complained that it was ineffective and could not be a "quick fix". This really wronged blog marketing! I have said it many times on many occasions that there are countless methods of online marketing. As long as we use a certain method carefully, we can achieve the effect of publicity. "Dianshi"
There is no "quick success" method. Any successful method requires time and energy for long-term operation. This is especially true for blog marketing as a low-cost promotion method.
The key to successful blog marketing lies in persistence. Only continuous efforts will pay off. Therefore, companies must develop a maintenance plan and arrange dedicated people to be responsible for updating blog content. For example, you can mobilize the employees of the company and require each employee to post 3 articles on the company blog every week. Of course, you can also include
Corporate blogs are outsourced to professionals to maintain. But you must keep the blog content updated every day. At the same time, each blog article should be followed by the company's promotional information (keywords) or more exciting article recommendations. For example, you can recommend 10 more exciting articles, and put the article title and Write the link address (link to the company page)
go up). In addition to being updated frequently, the source and address of the article will be stated at the end of each article.
Step 5: Maintain communication and interaction with customers
After the corporate blog is maintained and updated for a period of time, customers will surely come to visit it slowly, and these visitors may leave messages for the company. Making good use of the unique two-way communication feature of blog marketing is the key to blog marketing effect conversion. Therefore, it is important to note that you must first pay attention to and respond to visitors' messages in a timely manner, especially some important information about product prices. In addition, certain incentive measures (such as giving gifts or discounts, etc.) should be adopted to stimulate visitors to leave messages and increase the interactivity of the platform.
Let me talk about the above points first, I hope it will be helpful to everyone.
Original: http://www.hainanlove.com Author: Lunce QQ: 772340535
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