I don’t know if online promotion will be effective after doing it, which is a major problem that plagues many corporate promotions. At present, Zhide Technology, the operating organization of the steel pipe enterprise alliance, has taken the lead in launching "effectiveness" services to break the "curse" of this industry. After the online promotion is completed, if the customer feels that it has not been effective, they can negotiate a refund.
The first to launch "performance marketing"
Pay money-----Build a website-----Promote, this is the current general process of corporate online promotion. Many Internet companies cannot design websites according to customer requirements after receiving money. What's more, some business personnel do not participate in post-customer maintenance at all. They are only responsible for collecting money, not providing services. The salesperson can't wait for customers to "frustrate" them. It seems that everything will be fine after collecting the fees. In fact, this is equivalent to a one-time sale, and at the same time, the customer is permanently lost...
A brief analysis of the promotions commonly done by everyone at present
1. Baidu bidding: The price-performance ratio is getting lower and lower (for example: in 2007 and 2008, you could receive two or three calls by investing 50 yuan, but now 100 yuan may not necessarily have such an effect). PPC is not the only way for corporate promotion. People often call us to consult and ask how to promote online? In fact, we call it online promotion. Different people ask different questions based on their understanding of the Internet. . Therefore, I feel it is necessary to summarize this type of issue. Many people have received calls from some Internet companies. Asking them to do promotion is actually a question of spending money. When it comes to spending money, everyone will consider whether the money is worth it or not?
According to relevant reports from China Electronics News, in 2000, a click on an ordinary keyword cost 0.05 yuan, and the most expensive one did not exceed 0.2 yuan. An ordinary company purchasing a keyword advertisement for 100 yuan can generate 1,000 yuan in revenue through the traffic and visitors brought by the search engine. . Today, a click on an ordinary keyword costs 10 yuan, and the most expensive keyword costs more than 80 yuan per click. Every 100 yuan invested can only get back 150 yuan at best. If you are unlucky and encounter malicious clicks, you can’t even get back the 100 you invested. . The Steel Pipe Alliance has made statistics on the prices of current keywords. The prices of "steel pipe", "seamless steel pipe" and "alloy pipe" with more than 500 daily searches on Baidu are between 15 and 25. This price is far higher than the maximum click fee of 0.2 yuan in 2000. Especially under the financial crisis, small and medium-sized enterprises have put forward higher demands for precision marketing. When the bidding keywords are too high and the price/performance ratio is not ideal, malicious clicks often occur. We should consider using other online marketing methods.
2. Optimize rankings: The cost is high and the rankings are not fixed; website optimization is a method or means of online marketing. Websites that use SEO optimization are promoted on some industry websites related to themselves. Just like our current industry exhibitions, everyone is willing to participate in better exhibitions. Promotion on some industry portals is also very important. Nowadays, the network is being refined into industries, that is, it is transforming into industry professionals. Then, it would be wiser for us to find an Internet company that specializes in small and medium-sized enterprises to create and maintain our own website. We must ensure that we have comparable strength and reliable reputation, so as not to let the high expenses go to waste~~
3. Book correspondence: low cost and low effect. There is no doubt that with the popularity of the Internet, this promotion model will gradually withdraw from the market. Before the emergence of the Internet, if a new company wanted to be known to the outside world, besides spending a lot of money on advertising, there was another way: publishing some information publications about the company itself and publishing some promotional letters related to the company and its products. Even large group companies will occasionally use books and letters to promote themselves. This method of publicity is low-cost, highly targeted, and can have obvious effects within a certain period of time; however, the scope of application is limited, the coverage is small, and the effect is not good. It is stable and cannot maintain publicity intensity for a long time, so it cannot be applied to all customers who need publicity and promotion. And with the popularity of the Internet, this old publicity and promotion method has to fade out of the corporate promotion market and be replaced by a method called online promotion. The method of online promotion is also constantly improving, and its speed can be said to be changing with each passing day. From this point of view, those engaged in marketing promotion and other related professions must keep up with the pace of the times and accurately adapt to changes in the Internet, so that they can continue to make progress and avoid being eliminated by the market.
4. Mass messaging software: time-consuming and ineffective. With the development of the Internet, there are more and more various mass sending software. But how effective are these mass-sending software? We learned through surveys: Most websites now need to fill in verification code information, and mass-sending software currently cannot automatically recognize and fill in this verification information. In other words, using these mass-sending software Information must be handled by a dedicated person. This is both time-consuming and labor-intensive. Is this how we send information to all industry-related websites? No, what we can send to is actually a very small number of websites, and these few websites will also provide information when reviewing the information. We delete part of it. In this way, the effect of the information we send using group sending software is not very obvious. It seems that information is posted to hundreds of industry websites, but in fact very few can actually be posted...
We often hear customers say which kind of promotion has the best effect? In view of the increasingly perfect steel market in all aspects, a single promotion model can no longer meet the marketing needs. As this voice grows, Zhide has launched a comprehensive meal based on the experience and network promotion skills accumulated in the past few years - effect marketing, to create the most effective network marketing in the steel pipe industry! Like many other industries, the first The good practices of a successful person often become new rules in the industry and will be imitated by those who come after. Zhide admitted frankly that as the first to eat crabs, it hopes to protect the healthy development of the entire industry through its own efforts! Inquiry hotline: 0635-8161345 2110808 2110009