In the era of online advertising, have you already started choosing soft articles?
If you still don’t know what soft articles are, I strongly recommend that you read more news and comments. I think it will be helpful to you in the direction of building a website. If you already know what soft articles are, then I would like to ask you first: What is your impression? Which soft article is the most profound?
After thinking for a long time, is there no clear answer? It’s not because you don’t know, but because you don’t know that the article is a soft article. This is the highest realm of soft articles!
Do you know the title of the article "Two Biological Atomic Bombs"? Maybe you don't know, but speaking of Melatonin, the person who was rated as "the most vulgar TV commercial in Chinese history"...
Two biological atomic bombs
If you don't sleep, you can only live for five days + Tokyo Conference
The United States is sleeping soundly, what should China do?
When a woman reaches forty, is she a flower or a waste of time?
How do astronauts sleep?
Signs of “American madness” appear in Wuhan
If you don't sleep, you can only live five days
Not having a bowel movement in one day = smoking three packs of cigarettes
Nanjing sleeps soundly, what should Wuxi do?
Do these soft article titles look familiar to you? The planning of the soft article series has contributed greatly to the achievements of Melatonin today. After the giant Shi Yuzhu collapsed, he stood up again relying on soft articles!
I have said so much, do you think soft articles still have nothing to do with you? Health care products and the Internet seem to be far apart! So as a webmaster, you don’t know Wang Tong, right? As a webmaster, Have you not read the article "China's most NB personal website: HAO123.COM"? Of course, this article is not a soft article, and hao123 itself is already a legend, and Wang Tong is not the site of hao123.com It is long, but the communication effect of this article has reached the extreme of soft article communication. On the one hand, it promoted the accelerated development of personal websites, and on the other hand, it brought hao123's popularity to its peak. This was regarded as Wang Tong writing a soft article for Li Xingping for free, but considering the later results, it was considered a win-win situation.
Even the QQ space creative decoration website I am currently using, http://www.huangjinqq.cn, receives more than 3,000 clicks per day through soft article promotion.
These are historical classics. They have passed and we will talk about the present. Nowadays, we often see "top ten websites ranked by ***" and "the best advertising alliance, reposted in just a few days***". Of course, such posts are also soft articles, but because such soft articles are too replicable Strong, so the effect will only be obvious in the first period; so what kind of soft copy is suitable for us?
(The following method is only for regular sites. For those who only want to come to IP, whether the coming IP is valid or not is beyond the scope of my discussion)
1. Re-examine your website, carefully study the positioning, services, and features of your website, and then select your most newsworthy promotional point! This promotional point must reflect the characteristics of the website. For example, you cannot use "characteristic game site" " is used as a promotional point, but should be used as "a game station that guarantees your clearance", "a game station suitable for the development of trade unions", "an outdated station without men", etc.
2. Create a concept for this publicity point, a new concept that can attract attention and bring clicks! For example, with a high-hat "Blogger and podcaster, the next one is a lobbyist?" "Cool news, the murderer of ticket dealers."
3 Focus on the publicity point, use 2-3 events to illustrate this new concept, among which is to continue to do soft advertising.
4. After the soft article is completed, choose the corresponding media to publish it, and do everything possible to let the soft article seize the most suitable dissemination position!
Advertising must be shown to people with corresponding needs. Everyone knows this truth, but it is always impossible to execute it. This is why we must emphasize execution. Let me give you another example: Anyone who has actually done a forum or developed a forum knows that in the early stage, the forum must be good at no more than 3 pages. I don’t know how many millions of posts like Laggards have been posted, but now there are only a few Has anyone implemented it? A few days ago, I went to a Witkey website to talk to the CEO. I wanted to do website planning, and he accepted me, but after thinking about it in the end, I still didn’t go. I won’t go into details. Talking about his forum: a website with basically no traffic. The forum has at least 15 forums. It also held 3 prize-winning activities on the forum. I hoped to increase its popularity like crazy, but the total number of replies was about 0. This is a problem with thinking!
Having said all this, I just want to tell everyone: Soft articles are really effective, it just depends on whether you can use them! Yesterday, I posted a post about writing soft articles on Lao Wu, and almost no one paid attention to it. The first reply was Soft articles are useless. As an advertiser (currently still an amateur), I feel deeply ashamed; because advertisers are advertising and promoting ads every day, but how many advertisers don’t even know the advertising products? ```On the other hand, what I want to tell you is: we are not interested in many aspects of things, but we must not ignore it! As far as I am concerned, if I knew the laggards when I was doing the forum in 2002 , I think my Internet career in the past few years will not be wasted on entertainment!
At the end of the day, you will definitely have this question: Since you are so knowledgeable about soft articles, what achievements do you have worth showing off? So I say you must wear a high hat when writing soft articles. There are too many Chinese people, so no matter No matter what, as long as you wear a hat, you will look superior to others! I have always been honest. To tell you the truth, the website I have been working on has been stable at IP500+ for more than a month and cannot be accessed. But the reason is not that I did not promote well, but because of the content and resources of my website, mainly due to SEO level, time, energy and other conditions.
This article is reprinted from: [Soft Article China - China's No. 1 Portal of Soft Marketing] Please refer to more exciting content and detailed sources.