Recently, a friend contacted me. He said that his website was engaged in online promotion business, and I had a chat with him.
His main business is the digital copying business in Shenzhen. Relatively speaking, he should be a boss who pays more attention to online promotion. You can feel it when chatting with him. He said that he has done related keywords Optimization, such as Shenzhen copying, Shenzhen copying is the cheapest, etc. In addition, there are several keyword rankings, all of which have reached the top three rankings on the first page of Baidu.
From his tone, the main reason is that there are not many online promotions in this industry, so long-tail words like Shenzhen copying are the cheapest. Of course, relatively speaking, it is easier to rank on the homepage, he said. I spent money on Baidu. But if you spend money, the effect will be good. Once the money is gone, the effect will be gone. Therefore, he now wants to use other methods to achieve better ranking results through online promotion.
In fact, during the chat with him, he also talked about some topics, so I summarized it. I think there should be some representativeness for the problems in the online promotion process of my friend.
First, he applied for two domain names.
The previous one is no longer used, and now the domain name 82241170.com is used. However, the reason why the previous domain name is not used is because there was a problem with the previous domain name resolution, so he re-registered the domain name, and the content is exactly the same. Two domain names correspond to different spaces. I think this approach is not necessary.
Second, website program.
In the final analysis, website optimization is the adjustment of the web page structure, the standards of the web page design structure, the staticization of the web page, the title of the web page, etc. These are all very important factors. When I actually checked it, I felt that his page, especially the title, was not very well done. For example, if the website title is Shenzhen Copying, then for an article titled "Shenzhen Copying is the Lowest", after opening the page, the title of the webpage should be: Shenzhen Copying - Shenzhen Copying is the Lowest. But his website doesn’t have this feature. This is just a small detail.
Third, the page content design is unreasonable.
When you open his website, the homepage is basically filled with FLASH and pictures. One special feature is the four pictures of the company's tax certificate that are very large. This is a very bad design for spider programs. In addition, the home page is basically not updated. The fixed part reached more than 95%. .
Fourth, dead website.
This seems to be a characteristic of most people's corporate websites. After they are completed, they are basically not updated. He said he updated an article every day. . . Such as news and so on. So I gave him some suggestions and asked him to piece together some things. Try to keep it to about 5 articles a day.
Finally, I gave him a solution that was not a solution, which was to spend money to buy advertising space. I helped him contact the webmasters in the area. I think it would be more desirable and profitable to place ads directly on other people's websites. After all, money is everything. Hahaha
Text: Sun Feibai Friendly link support: www.82241170.com This article is original, please keep it for reprinting.