After a period of website promotion practice, I slowly summarized some rules. First of all, we cannot be blindly optimistic about promotion, cannot rely on imagination, and cannot rely on wishful thinking. Posting an article and expecting hundreds or thousands of IPs to come over is often unrealistic. , everything in the world has its own inherent laws.
After reading a lot of admin5’s articles on promotion, I feel that most of them are empiricist. Everyone talks about their personal experience, but in fact, experience is also different, and it also has its own restrictions and specific environments. It is applicable to different sites. The promotion methods are also very different.
Here are some ideas that I use scientific statistical methods to help promote:
When doing promotion, you should dig deep into the daily traffic, not only at the level of total numbers, but also carefully study the sources of the traffic, and also track and compare. You can use a simple excel to manage it, such as:
Promotion means takes time to estimate traffic and actual traffic
The above three items respectively record the promotion methods done on that day, including publishing articles, forum posts, answering questions on Baidu Knows, QQ group promotion, etc.
At the same time, based on past experience, write down the traffic expected to be brought by each promotion method. When the statistics come out the next day, fill in the actual traffic.
Finally, compare the actual traffic obtained and the time spent, slowly adjust your promotion methods, and retain the most efficient promotion methods.
The above is just an introduction. If you have time, we will continue to have an in-depth discussion on the topic of "scientific statistics-assisted promotion".
The English website I am currently recommending is http://iclew.org, which is a free and open question and answer website that supports posting questions in both Chinese and English. Friends are warmly welcome to register and post questions. During the promotion period, all questions will be answered!